There were plenty of standouts across the slate of Super Bowl LV ads this year, and the PMG creative team outlined their thoughts on what made the best ads the best and the worst the worst. The Ad Everyone Is Talking About. Reddit’s 5-second ad honored the ‘underdogs’ of the GameStop frenzy and was disruptive […]
Top recruits include creative leadership from The Richards Group On the heels of winning a new global TikTok assignment last month, independent digital agency PMG continues its global expansion and rapid growth to support increasing client demand for creative that can fuel strategies that blend brand-building and production with data, insights and automation intelligence. This […]
Back in October, I had the pleasure to attend the Adobe MAX Conference with my coworker and fellow designer, Catherine Babin. While we both attended the larger general keynotes together (Welcome Reception and MAX SNEAKS), we made sure to attend separate sessions throughout the three days we were at the conference to get the most […]
PMG has been tapped for brand strategy and creative for Puppet, the standard for automating the delivery and operation of software. The agency will be responsible for helping Puppet to propel its IT automation message through new brand strategy and creative. This comes as an addition to PMG’s existing relationship with Puppet as a trusted partner […]
In the cluttered world of social media, brands are constantly searching for ways to break through the noise to stand out. The use of video content on social media is exploding and will continue to be a way to create engaging interactions. With 100 million hours of daily video watch time on Facebook, brands are […]
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
It’s been said “The best brands have the best creative.” – Some young marketing genius. At PMG, we strive for the best creative and Adobe Photoshop is an invaluable tool for the creative team striving for the best. The robust design software is constantly evolving allowing for new and interesting workflows, collaboration approaches and different methods […]
“A place for everything and everything in its place” are great words to live by to keep clutter at bay, but applying this concept to random thoughts, inspiration, ideas, doodles, to-dos, and goals is a whole other beast. Evernote works great for meeting notes, to-do lists, and quickly sharing those items with others, but I’m […]
I was super stoked that I got the opportunity to go to Circles Conference this year on such a short notice. This was my first conference ever so I was pretty excited to get the opportunity to attend. Thanks to the leadership team for making it happen, I’m very grateful. Circles Conference was a three-day event with […]