COVID-19
We made it to another Friday. I hope you have a quiet weekend ahead — just a few more hours between you and season three of ‘Ozark’ on Netflix. See you back on Monday with a round-up of what you might have missed from the weekend. Week in Review This week was another seven days […]
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms. At a glance, here is how brands should be reassessing their audio strategies: In PMG’s […]
The authentic connection influencers have developed with their audience serves as a guidepost for brands during a time of uncertainty. As social media use surges among consumers stuck at home, influencers show how to keep audiences informed, entertained, and inspired. What people want: Comfort. Entertainment. Purpose. The world outlook right now might seem pretty bleak. […]
As cities across the U.S. face another week under shelter-in-place guidelines, daytime internet usage continues to surge, and new methods of connecting are popping up across every platform. From live-stream concerts for charity to Instagram’s new “co-watching feature,” brands continue to adapt to the new at-home lifestyle via virtual platforms. Snapchat has even launched a […]
It’s been over ten weeks since the novel coronavirus (COVID-19) was first reported in Wuhan, China. Since then, a global crisis has emerged as the disease continues to spread; affecting hundreds of thousands of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass […]
In the rapidly evolving new world of remote everything, the pressure on digital marketing and ecommerce is only increasing as retail brands shift from “come see us” to “we deliver.” As many states and major metro areas move to increase social distancing measures, a shared sense of austerity and caution is the current social language, […]
It’s Monday, March 30th, 2020. We hope you had a quiet, Netflix-filled weekend. For at least a decade, the Waffle House Index has been a form of “back of a napkin” math used by FEMA and other agencies to determine the severity of disasters across America, measuring to what extent Waffle Houses remain open in […]
Friday, March 27th, 2020 It’s Friday. We hope you have a restful weekend ahead of you. We recommend watching Tiger King on Netflix if you can; it’s a quasi-exotic animal show-and-tell turned true-crime docuseries and a much-needed break from the headlines surrounding our current circumstances. However you decide to spend your weekend, stay safe, and […]
It’s no secret that the retail industry was already in the throes of upheaval before 2020, and with the current novel coronavirus crisis, they’re dealing with unprecedented challenges. And while there’s no doubt that the crisis will eventually end, the key for retailers is how they shift their planning during the crisis so that when […]
Companies across the world are trying to figure out how to survive in the midst of the novel coronavirus pandemic. According to PMG’s Parks Blackwell, smaller companies can be more nimble with operations and creative with their positioning, resulting in a better chance of surviving the situation. That was among the thoughts she shared with […]