COVID-19
As brands plan for holiday, one of the recurring conversations is around driving awareness and ensuring brands are effectively connecting with consumers who will be starting their shopping earlier than ever in 2020. An added layer of complexity to these conversations is how the omnichannel approach will continue to evolve as online touch points increase. […]
Recently, an AdExchanger story covered how supply path optimization has many benefits to clients, but can also create unintended effects for advertisers as well as in the marketplace. PMG’s programmatic director Justin Scarborough shared his thoughts about the topic and discussed market fragmentation, Google and its inherent advantages. The story identified two main pitfalls from […]
The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]
PMG’s Katie Anderson recently sat down for a virtual chat with Digiday’s Tim Peterson during its Future of TV Summit LIVE event to talk about how advertisers are incorporating data in their TV campaigns. In a session titled “Smarter Ads on the Dumb Box,” Katie walked Tim and the audience through how digital advertising’s data-driven […]
With the current boom in at-home media consumption across all platforms reflecting changing consumer habits, CTV and OTT have become essential solutions for brands looking to reach a desired audience based on mood, age, or time of day. So says PMG’s Natalee Geldert, in her article on Target Marketing about how marketers can pivot both […]
Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]