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Tag: CTV

December 11, 2020
Posted by Abby Long

Preparing for Streaming’s Growth & The Future of TV Buying

The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]

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September 16, 2020
Posted by Keri Boerner

Google Updates for Scaling Brand Awareness Efficiently

As brands plan for holiday, one of the recurring conversations is around driving awareness and ensuring brands are effectively connecting with consumers who will be starting their shopping earlier than ever in 2020. An added layer of complexity to these conversations is how the omnichannel approach will continue to evolve as online touch points increase. […]

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July 03, 2020
Posted by David Gong

SPO Can Lead to Unintended Consequences

Recently, an AdExchanger story covered how supply path optimization has many benefits to clients, but can also create unintended effects for advertisers as well as in the marketplace. PMG’s programmatic director Justin Scarborough shared his thoughts about the topic and discussed market fragmentation, Google and its inherent advantages. The story identified two main pitfalls from […]

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June 30, 2020
Posted by Natalee Geldert

2020 NewFronts Recap

The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]

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May 18, 2020
Posted by David Gong

Data Driving Smarter Ads on the Dumb Box

PMG’s Katie Anderson recently sat down for a virtual chat with Digiday’s Tim Peterson during its Future of TV Summit LIVE event to talk about how advertisers are incorporating data in their TV campaigns. In a session titled “Smarter Ads on the Dumb Box,” Katie walked Tim and the audience through how digital advertising’s data-driven […]

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May 05, 2020
Posted by David Gong

How Brands Can Pivot Amidst Growing Media Consumption

With the current boom in at-home media consumption across all platforms reflecting changing consumer habits, CTV and OTT have become essential solutions for brands looking to reach a desired audience based on mood, age, or time of day. So says PMG’s Natalee Geldert, in her article on Target Marketing about how marketers can pivot both […]

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July 12, 2018
Posted by Kia Pipkin and Caitlin Meroney

Defining the Terms in Digital TV

Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]

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