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A few weeks ago, Facebook quietly introduced a new capability within Custom Audiences from Customer Lists, lifetime-value-based lookalikes. I won’t be going into detail on how to use LTV audiences—rather, I think it’s important to consider what this tells us about the direction of digital media. But if you’re interested in learning how to use […]
Remarketing List for Search Ads If you are unfamiliar with Google’s Remarketing Lists for Search Ads (RLSA) here are the basics. RLSA allows advertisers to retarget users who have previously visited their website via standard keywords and audiences. Unlike standard display retargeting, remarketing ads serve on Google’s search engine results page. Audiences are created in the […]
When I first started working at PMG I was immediately given the task of writing a piece of software that allowed us to upload Facebook audience data via a command-line tool. The issue? Facebook’s login uses OAuth2 authentication in order for you to access their APIs. This requires a server to handle redirect URLs which contain tokens needed to login and a web browser to accept the permissions. Both of these are very limited in a command line utility that is supposed to be small and portable.
The 2015 holiday season saw a huge influx in competition for that highly coveted Facebook newsfeed and Twitter timeline real estate. With limited inventory, we will all need to make our demand-focused advertising dollars work harder for 2015. Laser-focused targeting can help make the most of that ad spend – especially on those high-competition shopping […]
Facebook recently rolled out additional sources to use to create Lookalike Audiences. Let’s go over how to build them within Power Editor.