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Tag: data innovation

August 22, 2019
Posted by Garrett Milliken

Working with an Automation Mindset

In the digital advertising industry, the question is always “how can this program drive more efficiency?”. And that question is increasingly being answered with automation. While big picture automation projects like bidding algorithms fueled by machine learning or ad copy written by AI are the most exciting and headline-grabbing developments, automation doesn’t have to be […]

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May 06, 2019
Posted by Blake Burch

Parsing Redshift Logs to Understand Data Usage

Every company hits a point where simply providing the right data across the organization is no longer good enough. As your data infrastructure scales, questions get asked like: Which individuals and teams are using the data most frequently? How is the data typically being accessed? Through Excel, dashboarding solutions, or SQL IDEs? How does your […]

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May 03, 2019
Posted by Vysh

3 Personalisation Tips for Brand Success

Be Personal. But be smart about it. It’s easy to say we all love a personal touch, right? Like when Jenny, the barista at the coffee shop, remembers your usual? Or when your date has your favourite drink waiting for you when you arrive at the bar a tad late? Great stuff. But there’s a […]

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September 29, 2017
Posted by Maddie Owen

PMG Picks Up US Search Award Nomination

The US Search Awards has nominated PMG for recognition in the Innovation – Campaign category for the agency’s innovative algorithm that uses retailers’ product inventory feeds to guide bidding decisions. The proprietary algorithm has helped drive conversion rates and ROAS lift as high as 30%. The awards competition is in its fifth year, and is […]

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September 13, 2017
Posted by Maddie Owen

PMG Shortlisted for Two UK-Based Awards

Shortlists were announced last week for the 2017 Media Week Awards and The Drum’s Dadi Awards, and PMG is elated to have landed a spot on both lists. The Media Week Awards recognized PMG’s effort on behalf of Beats by Dre during the Anthony Joshua vs. Wladimir Klitschko heavyweight fight as part of the larger #BeHeard […]

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August 01, 2017
Posted by David Gong

PMG Picks Up Most Nominations In 2nd Annual U.S. Digital Trading Awards

The Drum announced the shortlist for its second U.S.-based Digital Trading Awards today, and PMG was named a finalist eight times over, more than any other company from an impressive field. The agency was honored for its work across the full spectrum of digital marketing, from high impact brand campaigns, to biddable media campaigns in […]

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May 10, 2017
Posted by Aaron Elkins

Becoming FAMEous: Streamline Reporting with Facebook Ads Manager for Excel

  Earlier this spring, Facebook announced the launch of Facebook Ads Manager for Excel, or FAME. So far, I haven’t seen a lot of conversation about this tool, which is a shame, as the tool itself has a lot to offer almost any social marketing team. FAME is a great starting point for automating routine reports, although it’s […]

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February 14, 2017
Posted by Blake Burch

The Next Era of Text Ads. {=Blog.CleverTagline}

We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]

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