Tag: data innovation
The Drum announced the shortlist for its second U.S.-based Digital Trading Awards today, and PMG was named a finalist eight times over, more than any other company from an impressive field. The agency was honored for its work across the full spectrum of digital marketing, from high impact brand campaigns, to biddable media campaigns in […]
Earlier this spring, Facebook announced the launch of Facebook Ads Manager for Excel, or FAME. So far, I haven’t seen a lot of conversation about this tool, which is a shame, as the tool itself has a lot to offer almost any social marketing team. FAME is a great starting point for automating routine reports, although it’s […]
The Next Era of Text Ads. {=Blog.CleverTagline}
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
