Tag: data innovation
PMG Picks Up US Search Award Nomination
The US Search Awards has nominated PMG for recognition in the Innovation – Campaign category for the agency’s innovative algorithm that uses retailers’ product inventory feeds to guide bidding decisions. The proprietary algorithm has helped drive conversion rates and ROAS lift as high as 30%. The awards competition is in its fifth year, and is […]
PMG Shortlisted for Two UK-Based Awards
Shortlists were announced last week for the 2017 Media Week Awards and The Drum’s Dadi Awards, and PMG is elated to have landed a spot on both lists. The Media Week Awards recognized PMG’s effort on behalf of Beats by Dre during the Anthony Joshua vs. Wladimir Klitschko heavyweight fight as part of the larger #BeHeard […]
The Drum announced the shortlist for its second U.S.-based Digital Trading Awards today, and PMG was named a finalist eight times over, more than any other company from an impressive field. The agency was honored for its work across the full spectrum of digital marketing, from high impact brand campaigns, to biddable media campaigns in […]
Earlier this spring, Facebook announced the launch of Facebook Ads Manager for Excel, or FAME. So far, I haven’t seen a lot of conversation about this tool, which is a shame, as the tool itself has a lot to offer almost any social marketing team. FAME is a great starting point for automating routine reports, although it’s […]
The Next Era of Text Ads. {=Blog.CleverTagline}
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
