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Tag: data privacy

March 03, 2021
Posted by Abby Long

Preparing for Google’s Cookieless Future

On March 3, Google announced it would officially phase out third-party cookies next year across all Google ad-buying platforms, including Google Ads, DV360, and Campaign Manager, and will not be building alternate identifiers. The decision follows an early 2020 announcement to phase out third-party cookies on Chrome by 2022 and will undoubtedly affect the entire […]

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February 02, 2021
Posted by Abby Long

Catching Up on Apple’s and Facebook’s Clash Over Online Privacy

In line with Data Privacy Day late last week, Apple CEO Tim Cook gave a live-streamed keynote speech at the Computers, Privacy & Data Protection Conference on a range of topics, including tech-fueled extremism, federal privacy laws, self-censorship, and the importance of user privacy. The address (and subsequent media interviews with Fast Company, GQ, Inc., […]

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December 16, 2020
Posted by Abby Long

Hindsight 2020 & Looking Ahead to 2021

2020: A Year in Review It was a year unlike any other, defined by unprecedented events, yet characterized by a strong sense of togetherness and community around the world. And though year in review stories are a time-honored tradition for publications, this year’s batch feels different. In similar form, many of the major tech platforms published detailed reports and […]

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July 14, 2020
Posted by Abby Long

Understanding the Recent TikTok Tensions

TikTok is facing renewed scrutiny over its data collection and sharing practices amid the US and Australia reportedly considering a ban on TikTok and other Chinese social apps, which has enlightened a frenzy of commentary and debate on censorship, data privacy, and national security.  The State of TikTok Concerns Growing anti-Chinese sentiment across industries has […]

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April 24, 2020
Posted by David Gong

The Potential Return to Context Targeting

It seems like ages ago, but in late February and early March, AdAge and GumGum held a series of breakfast events in three cities to discuss critical changes to the ad industry. Key among the topics was that in less than two years, Google’s Chrome browser would effectively eliminate cookies, forcing advertisers that may have […]

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April 13, 2020
Posted by Abby Long

COVID-19 Crisis: Contact Tracing and The Biggest Big Tech Partnership

Happy Monday, let’s have a productive week.  In today’s briefing,  Weekend in Review The Biggest Big Tech Partnership Yet Looking ahead The Weekend in Review It is a Monday, so we’ll start with the more unfavorable news first. The United States officially surpassed other countries in its tally of the most confirmed cases, reaching 500,000 […]

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January 16, 2020
Posted by David Gong

Justin Scarborough Talks to WSJ About Third-Party Cookies on Chrome

Nat Ives, the editor of CMO Today at The Wall Street Journal, recently spoke with PMG’s Justin Scarborough about Google’s plans to end support of third-party cookies on Chrome, and its impact for advertisers. His story detailed concerns from the ad industry’s trade groups — the Association of National Advertisers and the 4A’s — and […]

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December 21, 2019
Posted by David Gong

Justin Scarborough Gives CCPA Guidance to Luxury Marketers

With CCPA fast approaching, PMG’s director of programmatic Justin Scarborough shares his thoughts with Luxury Daily (paywall) on the impending regulation and how luxury marketers should prepare. The article gives a quick overview of CCPA, discusses how it compares to GDPR, and the impact on marketers in terms of data ownership, digital strategies, and compliance.

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November 18, 2019
Posted by Abby Long

Understanding the Basics of CCPA

A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]

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October 31, 2019
Posted by Ashley McMahan

Staying Proactive in the Current State of Privacy

Let’s start from the beginning. It’s 2009 and programmatic was born into the world of digital marketing. As the adoption of digital expanded, the floodgates opened and hundreds of data points became leverage to target consumers, allowing for vendors boasting rich data sets to aggressively sell to agencies and brands alike. Money poured into these […]

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