Our favorite data visualization tool continues to release major improvements – and we’re excited! The PMG Analytics team had an opportunity to see what Tableau has cooking for their next release at the Tableau Conference 2017. With the upcoming release of Tableau 10.5, it is increasingly apparent that Tableau is evolving from a specialty application […]
When working with Omniture data on a daily basis it is much easier to say “Your site had ten thousand unique visitors who visited your site 15 thousand times and consumed 400 thousand page views,” than to explain what that means in layman’s terms. Unique Visitor or UVs: A cookie based method of counting users that […]
10. There are data surprises EVERYWHERE 9. You can literally see things before they happen 8. Perserverence is a key ingredient to success 7. There is no “I” in “Team” 6. Presentation of the data is the fun part 5. The big data firehose keeps getting bigger 4. It can get overwhelming at times but […]