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Tag: data visualization

May 06, 2019
Posted by Blake Burch

Parsing Redshift Logs to Understand Data Usage

Every company hits a point where simply providing the right data across the organization is no longer good enough. As your data infrastructure scales, questions get asked like: Which individuals and teams are using the data most frequently? How is the data typically being accessed? Through Excel, dashboarding solutions, or SQL IDEs? How does your […]

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November 06, 2017
Posted by Yun Lim and Bryant Schmitz

Tableau 10.5: An Evolution into an Analytics Platform

Our favorite data visualization tool continues to release major improvements – and we’re excited! The PMG Analytics team had an opportunity to see what Tableau has cooking for their next release at the Tableau Conference 2017. With the upcoming release of Tableau 10.5, it is increasingly apparent that Tableau is evolving from a specialty application […]

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May 23, 2016
Posted by Preston Smith

Google’s Causal Impact: Part 2 – Caution

Here it is. The highly anticipated second and final installment of my two-part series on Google’s Causal Impact R package. Please try to control your excitement. In part 1, we took a general look at how the package helps marketers measure incrementality and ran through a quick toy example. Here’s a quick refresher on the […]

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April 04, 2016
Posted by Preston Smith

Google’s Causal Impact: Part 1 – Intro

Incrementality. It’s one of the toughest things to tackle in digital analytics. “How many incremental conversions did that branding campaign drive?” “How many additional clicks did we drive by implementing that new Adwords feature?” The most common solution is a simple lift analysis: calculate the difference between the average conversions before and after the intervention. […]

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September 21, 2015
Posted by Preston Smith

Visualizing Impact of Different Products on ROI

You’re wanting to look at ROI by product over time against your goal, and you want to do more than show a data table. You want to come up with a way to visualize the data that’s meaningful and easy to understand. Naturally, you start by plotting a line graph of ROI over time with […]

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