Esmeralda is hands down the best character in The Hunchback of Notre-Dame. She has a pet goat that performs tricks while she dances with a tambourine AND rocks a stellar paste emerald around her neck. My other favorite thing about Esmeralda? She’s a gypsy. It’s said gypsies have magical powers and can predict the future. […]
We’re honored to be a finalist in four categories in The Drum’s Digital Trading Awards USA. Our finalist nominations highlight our success with paid social, video, SEM and use of data. PMG and Beats by Dre’s collaborative work on the #AboveTheNoise campaign is nominated as a finalist in the Best Video Campaign category. The #AboveTheNoise […]
Last week, Adweek published, PMG founder and CEO, George Popstefanov’s thoughts on how brands can use data to bridge the gap between human and machine. In the op-ed, George highlighted how digital agencies can teach brands how to utilize their data to be more human. To learn more about how data can assist brands in […]
PMG’s head of product strategy and new ventures, Dustin Engel, recently gave an ANA webinar about blockchain and its relevance to marketers. Dustin touched on why it’s okay for marketers to get excited about the hype, and how blockchain technology can positively impact the advertising industry over the next two years. For more, check out […]
PMG founder and CEO George Popstefanov recently shared his thoughts on how the foundational pillars of measurement will continue to rest on transparency, business-impacting insights, and applicability with Think with Google. George highlighted that as a strategic partner, agencies have the job to help brands navigate complex measurement processes, and ensure that data is reliable and transparent. […]
As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]
PMG founder and CEO George Popstefanov recently shared his thoughts in a Think with Google interview on how brands should focus on lifetime value instead of ROAS as a key success measure. In the interview, which is part of Google’s Executive Perspective series, George highlighted how brands that don’t have some kind of lifetime value […]
The CASE statement is SQL’s method of handling your standard IF/THEN logic in Excel. You begin with CASE, followed by at least one pair of WHEN and THEN statements, and then you END it. You can be exhaustive in your WHEN/THEN statements, accounting for every possibility, or you can also use the ‘else’ functionality, and […]
Back in 2014, Netflix signed Adam Sandler to a four movie deal worth $250 million. Even though only three of the four have been released so far, Netflix just offered him another four movies which puts his total contract at 8 movies for at least half a billion dollars. How and why has a successful production company with original content like House […]
Tracking is an increasingly important piece of the digital advertising landscape, and there is an ever-growing number of ways to gather information on the clicks heading to a website. One of the most versatile ways is through Google’s ValueTrack Parameters. Below is one way to use these parameters in Google Shopping campaigns to obtain the […]