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Tag: data

9 April, 2018

ICYMI: WTH Is Blockchain?

Posted by Maddie Owen

PMG’s head of product strategy and new ventures, Dustin Engel, recently gave an ANA webinar about blockchain and its relevance to marketers. Dustin touched on why it’s okay for marketers to get excited about the hype, and how blockchain technology can positively impact the advertising industry over the next two years. For more, check out […]

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20 March, 2018

ICYMI: Measurement Matters

Posted by Maddie Owen

PMG founder and CEO George Popstefanov recently shared his thoughts on how the foundational pillars of measurement will continue to rest on transparency, business-impacting insights, and applicability with Think with Google. George highlighted that as a strategic partner, agencies have the job to help brands navigate complex measurement processes, and ensure that data is reliable and transparent. […]

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8 November, 2017

DBM is Heading into Holiday with Additional Brand Safety

Posted by Kia Pipkin, Maddie Marney and Natalee Cecil

As we have officially entered the holiday months, a time when most brands have an influx of budget and willingness to test, digital marketers are tasked with developing media strategies that hit brand KPIs, get in front of qualified users and are just a little bit outside the box. To do this, many brands look […]

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12 October, 2017

ICYMI: Maximizing Customer Lifetime Value

Posted by Maddie Owen

PMG founder and CEO George Popstefanov recently shared his thoughts in a Think with Google interview on how brands should focus on lifetime value instead of ROAS as a key success measure. In the interview, which is part of Google’s Executive Perspective series, George highlighted how brands that don’t have some kind of lifetime value […]

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9 May, 2017

Making a case for SQL Case Statements

Posted by Jamie Reinhard

The CASE statement is SQL’s method of handling your standard IF/THEN logic in Excel. You begin with CASE, followed by at least one pair of WHEN and THEN statements, and then you END it. You can be exhaustive in your WHEN/THEN statements, accounting for every possibility, or you can also use the ‘else’ functionality, and […]

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17 April, 2017

How Data Convinced Netflix to Double Down on Adam Sandler

Posted by Katie Friedman

Back in 2014, Netflix signed Adam Sandler to a four movie deal worth $250 million. Even though only three of the four have been released so far, Netflix just offered him another four movies which puts his total contract at 8 movies for at least half a billion dollars. How and why has a successful production company with original content like House […]

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14 September, 2016

Tracking Google Shopping Campaigns: Using AdWords Redirect and ValueTrack Parameters

Posted by Garrett Milliken

Tracking is an increasingly important piece of the digital advertising landscape, and there is an ever-growing number of ways to gather information on the clicks heading to a website. One of the most versatile ways is through Google’s ValueTrack Parameters. Below is one way to use these parameters in Google Shopping campaigns to obtain the […]

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4 June, 2016

A Starter Setup to Using SEO Crawls and Databases

Posted by John Greer

Most people in digital marketing have so much data available at their fingertips now that working with databases is a necessity. On the SEO team, site crawls, performance numbers, and other data can be worked with in Microsoft Excel, but often it goes into our internal data warehouse where much of the work can be automated. For this example, […]

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14 March, 2016

Recent Stats from the World of Digital Marketing (March 2016)

Posted by Kerry Dean
Adult Internet Usage Per Day - KPCB

During a recent all-company meeting at PMG, I decided to give a pop quiz, featuring 11 stats and data points from various data and research sources. The feedback on the pop quiz was fantastic, so I decided to turn my pop quiz into a blog post. So without further ado, here are several recent stats from the world of digital marketing.

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21 January, 2016

Omniture Metric Definitions

Posted by Katie Friedman

When working with Omniture data on a daily basis it is much easier to say “Your site had ten thousand unique visitors who visited your site 15 thousand times and consumed 400 thousand page views,” than to explain what that means in layman’s terms. Unique Visitor or UVs: A cookie based method of counting users that […]

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