As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
When creating a new feature or building a new piece of software from scratch, one of the first steps in the software development lifecycle is always mocking up your design and bringing your vision to life. Sometimes this requires working with a graphic designer or UX specialist, but really, who can design what you have […]
In a digital advertising agency, it can be easy to overlook the importance of print. Specifically, the leave-behind. Leave-behinds are branding pieces that you leave behind (shocker) after meeting with a current or prospective client. These useful pieces of content can make a big impact and help to reinforce a message when interacting with a […]
“A place for everything and everything in its place” are great words to live by to keep clutter at bay, but applying this concept to random thoughts, inspiration, ideas, doodles, to-dos, and goals is a whole other beast. Evernote works great for meeting notes, to-do lists, and quickly sharing those items with others, but I’m […]
What is typography? I first heard this word in an intro design class in college. I initially thought, “What do trees have to do with design.” However, I soon figured out that my professor was not, in fact, discussing topography with us. Typography is the study of letter and word forms and how to visually […]
I was super stoked that I got the opportunity to go to Circles Conference this year on such a short notice. This was my first conference ever so I was pretty excited to get the opportunity to attend. Thanks to the leadership team for making it happen, I’m very grateful. Circles Conference was a three-day event with […]
Inspired by the AIGA article where the great Milton Glaser rates every single Olympic logo, I decided to pick out my favorite and least favorite out of all of them. While the Olympics have been going on for centuries, the very first logo design seems to be from the 1924 Paris Summer Olympics. Anything before […]
GIFs have been a staple for web humor since CompuServe founder Steve Wilhite debuted the first GIF in 1987. What began as a format for compressing images so that slow modems could load them easily, soon turned into a widely used internet sensation. With its ability to achieve animation through time delays, the animated GIF started appearing on websites throughout the […]
Snapchat recently rolled out a self service platform for individuals and companies to design, upload and host their own paid, geo-fenced filters. Power to the people! PMG was at the forefront of this release and tested the product soon after the launch. The 4-step setup is quite simple, as can be seen outlined below: Step 1 – […]