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The DFW Interactive Marketing Association honored the region’s best in marketing last night, and PMG picked up two awards for its campaign for Beats by Dre, “Got No Strings.” The campaign was named “Most Effective Integrated Marketing Campaign” and “Most Effective Use of Video.” This marked the third straight year in PMG’s partnership with Beats […]
PMG won five EIMA Awards last night as the DFW Interactive Marketing Association honored the best digital marketing efforts brands and agencies in the metroplex. The awards were bestowed for the record-setting Straight Outta Somewhere campaign with Beats by Dre, and led to the client and agency winning the night’s Best in Show honors. The campaign […]
Recently PMG were the proud recipients of awards for Best Online Awareness Campaign and Best Use of Video at the 2015 EIMA Awards (presented by DFWIMA) for our work on the BeatsByDre #soloselfie campaign. We were so excited to win and couldn’t have been happier for all the hard work to pay off, especially when pitted against our peers. Afterwards, we got a lot of questions about what it took to win, and how you were able to align the brand during the craziest of all seasons – Holiday. After thinking for a bit, the answer was easy (read extremely difficult): have a brand that’s willing to be daring, and ensure your strategy aligns with that dare.