This October, hundreds of digital marketing stakeholders came together from agencies, brands, consultancy groups, and ad tech partners to discuss the primary challenges impacting the industry at Digiday’s Media Buying Summit held in Austin, TX. These Summits are held throughout the year, all touching on similar themes. The ATX conference focused on topics such as […]
Digiday recently named the collective effort between PMG and Beats by Dre a finalist in its European marketings awards competition. Digiday recognized the “1 of 1” campaign in three categories; Best Brand/Influencer Collaboration, Best Use of Social, and Best Branding Consumer Campaign. The “1 of 1” campaign celebrated the power of individuality in a noisy […]
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]