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Tag: digital advertising

September 10, 2020
Posted by Abby Long

Taboola-Outbrain Merger Talks Come to an End

Taboola’s bid to acquire Outbrain has been called off after the two advertising giants could not agree to new terms. In the original agreement made last October, Outbrain shareholders “were to receive $250 million in cash and 30 percent of the combined company.” The Justice Department determined not to challenge the deal earlier this year, […]

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May 17, 2018
Posted by Katie Friedman

Mastering Vkontakte, Russia’s Most Popular Social Media Platform

I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]

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November 29, 2017
Posted by Amanda Presley, Emily Ricks, Matthew Frosoni and Blake Lucas

The Implications of Automated Doubleclick Bid Strategies

As automated processes become smarter and more commonplace across the entire digital landscape, marketers have had to become more knowledgeable about how these processes make decisions and how much we want to allow these processes to be integrated into our marketing strategy. With our recent use of Doubleclick bid strategies, we have learned to both […]

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October 17, 2017
Posted by Mason Suess

Holiday Trends You’ll Want to Buy Into

As overall retail holiday sales increased 4% from 2015 to 2016, online and non-store sales increased 12.6%. Setting your client up for success and capitalizing on this consumer shift from in-store to online is vital – and it starts right now. Understanding consumer behaviors and trends in the marketplace is essential to keeping your current […]

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September 14, 2017
Posted by John Stewart

How Google is Trying to Improve the Digital Ad Experience

  In 2018, Google is going to introduce ad blocking to Chrome in an effort to cut down on intrusive and “bad” display ads. It was confirmed earlier in June, that Chrome will block ads that don’t meet Google’s ad standards disguised as the Coalition for Better Ads, starting in early 2018. Ad Experience Report […]

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July 25, 2017
Posted by Katie Friedman, Emily Nelson and Nick Drabicky

Own the Moment, Own the Market

Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]

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July 18, 2017
Posted by Macey Eamma, Marc Stewart, Madison Herring and Allan McMahon

Bridging the Gap Between B2B and B2C

B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]

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July 06, 2017
Posted by Natalee Geldert

Reaching the On-The-Go Consumer

Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape.  Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]

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June 28, 2017
Posted by Meredith Kenyon and Jordan Schmitt

Images Versus Text :: Right Brain Versus Left Brain

Since launching in 2012, Product Listing Ads (PLAs) have given marketers another way of reaching consumers within the paid search space outside of pure text paid search. With their visually appealing real-estate & ability to dynamically serve products relevant to the customer’s queries, PLAs are one of the first places marketers look to invest in […]

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May 21, 2017
Posted by Caitlin Meroney

How to Succeed with Data-Driven Marketing

Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]

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