Tag: digital advertising
Holiday Trends You’ll Want to Buy Into
As overall retail holiday sales increased 4% from 2015 to 2016, online and non-store sales increased 12.6%. Setting your client up for success and capitalizing on this consumer shift from in-store to online is vital – and it starts right now. Understanding consumer behaviors and trends in the marketplace is essential to keeping your current […]
How Google is Trying to Improve the Digital Ad Experience
In 2018, Google is going to introduce ad blocking to Chrome in an effort to cut down on intrusive and “bad” display ads. It was confirmed earlier in June, that Chrome will block ads that don’t meet Google’s ad standards disguised as the Coalition for Better Ads, starting in early 2018. Ad Experience Report […]
Own the Moment, Own the Market
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
Bridging the Gap Between B2B and B2C
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Reaching the On-The-Go Consumer
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
Images Versus Text :: Right Brain Versus Left Brain
Since launching in 2012, Product Listing Ads (PLAs) have given marketers another way of reaching consumers within the paid search space outside of pure text paid search. With their visually appealing real-estate & ability to dynamically serve products relevant to the customer’s queries, PLAs are one of the first places marketers look to invest in […]
How to Succeed with Data-Driven Marketing
Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Digital Advertising Jargon in The Real World
At PMG, we eat, breathe and sleep digital advertising. Sometimes we find traces of our industry in the real world – often captured best in Google Maps. How many of the examples do you recognize? And how many did we miss?
High Impact Testing – Waze App
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
