Tag: digital advertising
Images Versus Text :: Right Brain Versus Left Brain
Since launching in 2012, Product Listing Ads (PLAs) have given marketers another way of reaching consumers within the paid search space outside of pure text paid search. With their visually appealing real-estate & ability to dynamically serve products relevant to the customer’s queries, PLAs are one of the first places marketers look to invest in […]
How to Succeed with Data-Driven Marketing
Liveramp recently brought their ‘Ramp Up on the Road’ data and analytics conference series down to Austin and I was fortunate to be able to attend and represent all the great work we do here at PMG. There were some fantastic speakers and panels as well as attendees from all sorts of industry leading companies. […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Digital Advertising Jargon in The Real World
At PMG, we eat, breathe and sleep digital advertising. Sometimes we find traces of our industry in the real world – often captured best in Google Maps. How many of the examples do you recognize? And how many did we miss?
High Impact Testing – Waze App
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
How to Land Your First Agency Job
PMG hires less than 2% of applicants that apply to our jobs. Working in People Operations, I get the pleasure of talking to candidates, and more likely than not, telling them that they did not receive the job. After this happens, many candidates ask what they did wrong in the interview and what they could […]
Native Advertising Best Practices
Native is a term that’s thrown around frequently in advertising yet it doesn’t quite have a universal definition. Sharethrough, a native advertising platform, has defined native advertising as the “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Despite some lack […]
Mobile Video :: Keys to Success
Back in March, I had the opportunity to attend The Near Frontier of Mobile Video conference in San Francisco. The conference was hosted by Google, and had both agency and client leaders speaking about their experiences with mobile video campaigns. The conversation started with a broad overview of the current landscape, and then dove deeper into the […]
5 Quick Tips for Remaining Organized and Relaxed
We’re quickly approaching that wonderful time of the year where you have a packed schedule literally every day for the next 7 weeks. It’s a joyous time filled with food, family, and an overwhelming sense that you don’t have time to breathe let alone attend yet another tacky sweater party. Given all that’s going on, […]
