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COVID-19

Updates &
Industry Insights

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Tag: digital audio buying

June 17, 2020
Posted by David Gong

Digital Audio Presents Unique Opportunity for Brands

Even with more cities, states, and regions opening up from shelter-in-place orders, the likely reality for the next several months (and probably at least through the end of 2020) is that consumers have settled into a life of more time at home. That has also caused a shift in consumers’ listening behaviors, which has created […]

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April 21, 2020
Posted by Madison Comstock

COVID-19 and Programmatic Advertising

During this period of uncertainty, many advertisers and brands are wondering how to speak to consumers, or if they even should have a conversation with them at all. As people turn to different media channels to get a break from the news and consume content, with rising inventory and lowered demand, it’s an opportune time […]

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April 02, 2020
Posted by Natalee Geldert and Abby Long

Considerations for Audio Investments During COVID-19

While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. So much so that Nielsen is estimating Americans are spending just shy of twelve hours each day with media platforms. At a glance, here is how brands should be reassessing their audio strategies: In PMG’s […]

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September 28, 2017
Posted by Abby Long and John Stewart

Our Favorite Digital Audio Advertising Solutions: Spotify vs. Pandora

With music streaming being responsible for more than 50% of all US music industry revenue last year, paid and ad-supported streaming services brought in a total of $3.9 billion, which has caused brands to fall head over heels in love with the potential opportunities associated with digital audio advertising. So who are the big players on […]

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