Tag: digital marketing
Own the Moment, Own the Market
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
We all know that the key to a great marketing strategy is making sure that you’re reaching the right audience at the right time. One niche market that can be challenging to reach at times is higher income households. In this post, I’ll be outlining a couple of strategies you can take across various channels to […]
Lightning in a BOTtle
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
Diversity in Design
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Using Netflix To Make Sense Of Machine Learning
Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]
A Simple Look At Natural Language Processing
Quick question: What Is Natural Language Processing? I’ll save you some time Googling it: In layman’s terms, it is the processing of real life human communication by computers. It often comes in the form of a human generated text string that is then processed by a computer, and then analyzed in some way. This analysis generally holds the intention […]
How to Land Your First Agency Job
PMG hires less than 2% of applicants that apply to our jobs. Working in People Operations, I get the pleasure of talking to candidates, and more likely than not, telling them that they did not receive the job. After this happens, many candidates ask what they did wrong in the interview and what they could […]
Mind The Monkeysphere
The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, […]
BEHAVE 2016: One Paid Marketer’s Takeaways
In April 2016, I went undercover. Tasked with dual missions of acquiring testing strategies for laymen and learning more about on-site testing & conversion optimization, I snuck into bought a ticket and attended the BEHAVE Conference in our sunny capital of Austin, Texas. Overall, the BEHAVE conference was a great experience, including a mix of speakers […]
