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Tag: digital marketing

April 29, 2020
Posted by Earl Hwang, Amanda Parker, Ashley Homsher, Cristina Freeman, Mariana Andersen Diaz, Nick Drabicky and Parks Blackwell

Considerations for Reengaging New Online Customers

With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]

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April 28, 2020
Posted by Rachael Burns and Elliot Thorne

EMEA Search Trends Amid COVID-19

The Upshot The world is in turmoil, and as it currently stands, Europe is at the epicentre of the COVID-19 pandemic. With Italy, Spain, France, Germany, and the UK implementing increasingly draconian measures to stem the exponential growth in cases, it’s important to remember that everyone is experiencing anxieties. The initial impact of an uncertain […]

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March 27, 2018
Posted by Emily Denney

The Day DoubleClick Went Dark and Other Google Oddities and Updates

We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]

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November 16, 2017
Posted by Abby Long

PMG’s 2017 Digital Marketing Holiday Predictions

With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]

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November 14, 2017
Posted by Mariana Andersen Diaz, Katy Winans, Arjun Green and Kaci Lambeth

Everything You Need to Know About AdWords Overdelivery

Google AdWords Overdelivery On October 4, Google AdWords both announced and enabled a change to daily budgeting, resulting in a campaign’s ability to spend up to twice its allotted budget amount. We know what you’re thinking: ‘How sneaky of Google to roll this out right before the onset of Q4 chaos, as if we needed […]

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October 02, 2017
Posted by Madison Herring

Making the Case for Mobile in B2B

Nowadays, more and more consumers are turning to their phones in order to make decisions. They are comparing prices, learning about product offerings, and evaluating reviews to find the best solution for their needs. According to Google, it’s important to create “ad experiences that are richer, more engaging and designed for screen-swipes instead of mouse-clicks, […]

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July 25, 2017
Posted by Katie Friedman, Emily Nelson and Nick Drabicky

Own the Moment, Own the Market

Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]

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July 11, 2017
Posted by Mariana Andersen Diaz

A Multi-Channel Approach to Targeting Higher Income Households

We all know that the key to a great marketing strategy is making sure that you’re reaching the right audience at the right time. One niche market that can be challenging to reach at times is higher income households. In this post, I’ll be outlining a couple of strategies you can take across various channels to […]

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June 26, 2017
Posted by Katie Friedman, Aaron Elkins and Leyla Foschi

Lightning in a BOTtle

We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]

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April 19, 2017
Posted by Cynthia De La Torre

Diversity in Design

Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]

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