COVID-19
We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
Google AdWords Overdelivery On October 4, Google AdWords both announced and enabled a change to daily budgeting, resulting in a campaign’s ability to spend up to twice its allotted budget amount. We know what you’re thinking: ‘How sneaky of Google to roll this out right before the onset of Q4 chaos, as if we needed […]
Nowadays, more and more consumers are turning to their phones in order to make decisions. They are comparing prices, learning about product offerings, and evaluating reviews to find the best solution for their needs. According to Google, it’s important to create “ad experiences that are richer, more engaging and designed for screen-swipes instead of mouse-clicks, […]
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
We all know that the key to a great marketing strategy is making sure that you’re reaching the right audience at the right time. One niche market that can be challenging to reach at times is higher income households. In this post, I’ll be outlining a couple of strategies you can take across various channels to […]
We’ve all talked to a robot – and that doesn’t mean we’re lonely. It means brands are quickly building and launching conversation bots to expand their marketing and customer experience efforts. A bot is software that can automate certain tasks. Messenger bots, or chatbots, have the ability to automate conversations with their users. If you […]
Recently, I had the pleasure to attend a Design Diversity workshop at the University of Texas at Arlington (my alma mater). I listened to some incredible speakers discuss how their personal background influenced their careers and their designs. After the 2016 presidential election, diversity was (and still is) a constant topic in the news. One […]
Machine learning is one of the most common buzzwords thrown around the world of digital marketing today. For all of the powerful and amazing capabilities this data science function possess, it grinds my gears just having to use it in this post. I want to attempt to demystify this played out phrase, by showing that anyone […]
Quick question: What Is Natural Language Processing? I’ll save you some time Googling it: In layman’s terms, it is the processing of real life human communication by computers. It often comes in the form of a human generated text string that is then processed by a computer, and then analyzed in some way. This analysis generally holds the intention […]