The vast and over-complicated media landscape has resulted in an outcome that definitely doesn’t seem to align with the “vast and over-complicated” tagline: increased accessibility. Anyone with a computer has the power at their fingertips to deliver their message via social media ads, search engine marketing, display banners, and more to their current or potential […]
As a digital marketer, your concern is making the customer journey as frictionless as it can be but in order to accomplish this, you’ll need to try as many new strategies as possible. This, of course, sets up your digital testing strategy to lead the way for learning what makes the best experience for your […]
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Amazon’s Growth with Identity Maintained Amazon is changing the way users buy and receive items. Amazon has been in the headlines recently with the acquisition of Whole Foods, continuing their efforts for product expansion. Convenience is becoming exponentially more important for users and Amazon is a leader in not only saving time for users but […]
Native is a term that’s thrown around frequently in advertising yet it doesn’t quite have a universal definition. Sharethrough, a native advertising platform, has defined native advertising as the “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Despite some lack […]
You are probably already well aware of the impressive statistics around YouTube. Namely that: YouTube is the second largest search engine Nearly 1 out of 2 internet users watch videos on YouTube Mobile reaches more 18-49 year olds than cable networks 94% of people skip the pre-roll Subscribers to your brand consume 2x more content […]
When you compare traditional marketing to digital marketing there is one big difference between the two. With traditional marketing you just are not able to get full insights into who your customers really are. When you run a TV campaign you cannot tell who actually viewed your commercial and if those who were served it […]
Whether you are just starting out or a seasoned search marketing professional, your account structure is the most important element that determines success in any paid search campaign. Think of a PPC structure like the foundation of a house. If you build a house with a faulty foundation, you will most likely be making constant […]