Tag: Digital Strategy
Bridging the Gap Between B2B and B2C
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Consistency Is Key: Learning From Amazon
Amazon’s Growth with Identity Maintained Amazon is changing the way users buy and receive items. Amazon has been in the headlines recently with the acquisition of Whole Foods, continuing their efforts for product expansion. Convenience is becoming exponentially more important for users and Amazon is a leader in not only saving time for users but […]
Native Advertising Best Practices
Native is a term that’s thrown around frequently in advertising yet it doesn’t quite have a universal definition. Sharethrough, a native advertising platform, has defined native advertising as the “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Despite some lack […]
YouTube Brand Channel Best Practices
You are probably already well aware of the impressive statistics around YouTube. Namely that: YouTube is the second largest search engine Nearly 1 out of 2 internet users watch videos on YouTube Mobile reaches more 18-49 year olds than cable networks 94% of people skip the pre-roll Subscribers to your brand consume 2x more content […]
Who Are Your Core Customers?
When you compare traditional marketing to digital marketing there is one big difference between the two. With traditional marketing you just are not able to get full insights into who your customers really are. When you run a TV campaign you cannot tell who actually viewed your commercial and if those who were served it […]
3 Questions To Answer Before Building Out Your PPC Structure
Whether you are just starting out or a seasoned search marketing professional, your account structure is the most important element that determines success in any paid search campaign. Think of a PPC structure like the foundation of a house. If you build a house with a faulty foundation, you will most likely be making constant […]
