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Tag: digital video

November 13, 2019
Posted by David Gong

Vudu’s Viability With Advertisers

Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]

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October 14, 2019
Posted by Catherine Babin

Digital Video Trends and How to Create Best-in-Class Digital Video Content

It’s no secret that video content is taking over across digital platforms. So much so that Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Mobile video is easy to consume and gives users a sense of community. Research conducted by Facebook found that compared to traditional TV, […]

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August 08, 2019
Posted by Edward Grice

A Look at OTT Media and the Crowded Streaming Market

In this ever-evolving world of instant gratification, we can be transported at the wave of a remote or tap of an app a million miles from our everyday lives to Westeros, or closer to home by live-streaming our football team’s latest fixture. Over the past few years, over-the-top (OTT) platforms have exploded into our lives; […]

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May 28, 2019
Posted by Amanda Lisak, Kia Pipkin and Nadia Ciccotelli

NewFronts 2019: Content, Consumers, and Collaboration

PMG attended the celebrity-packed NewFronts this year and we are here to report what’s new and what you need to know to get your brand involved in the latest and greatest of the digital world. Ellen Digital Network What’s New? Ellen Digital Network’s big focus this year is on digital content. These shows are star-packed, […]

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February 26, 2019
Posted by Dillon Larberg

TikTok and the Growth of Vertical Video

As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]

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September 05, 2018
Posted by Abby Long

6 Things Marketers Need to Know About Canadians

Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]

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July 12, 2018
Posted by Kia Pipkin and Caitlin Meroney

Defining the Terms in Digital TV

Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]

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June 22, 2018
Posted by Lauren Lyster

The Introduction of IGTV: The Next Generation of Video

Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]

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February 03, 2017
Posted by Devon Rosenberry

Ready, Set, AdBlitz: Super Bowl Ads Go Early and Digital

When it comes to the Super Bowl, football may come first, but the commercials are a very close second. In fact, once the Super Bowl is over, ads dominate the majority of the post-game conversation. So, where can you watch all the commercials you missed during the Game Day party? Well, YouTube of course. Over the […]

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May 25, 2016
Posted by Earl Hwang

The Top 3 Things To Know About Vertical Video

Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously.  User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well.  Growing adoption across live video content platforms (Snapchat […]

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