It’s no secret that video content is taking over across digital platforms. So much so that Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Mobile video is easy to consume and gives users a sense of community. Research conducted by Facebook found that compared to traditional TV, […]
In this ever-evolving world of instant gratification, we can be transported at the wave of a remote or tap of an app a million miles from our everyday lives to Westeros, or closer to home by live-streaming our football team’s latest fixture. Over the past few years, over-the-top (OTT) platforms have exploded into our lives; […]
PMG attended the celebrity-packed NewFronts this year and we are here to report what’s new and what you need to know to get your brand involved in the latest and greatest of the digital world. Ellen Digital Network What’s New? Ellen Digital Network’s big focus this year is on digital content. These shows are star-packed, […]
As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]
Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]
Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]
Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
When it comes to the Super Bowl, football may come first, but the commercials are a very close second. In fact, once the Super Bowl is over, ads dominate the majority of the post-game conversation. So, where can you watch all the commercials you missed during the Game Day party? Well, YouTube of course. Over the […]
Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously. User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well. Growing adoption across live video content platforms (Snapchat […]