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Tag: digital video

05 September, 2018
Posted by Abby Long

6 Things Marketers Need to Know About Canadians

Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]

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12 July, 2018
Posted by Kia Pipkin and Caitlin Meroney

Defining the Terms in Digital TV

Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers. The truth? In the immortal words of Facebook, “it’s complicated.” Opportunities in this space have grown exponentially in the past five years as more and more people ditch […]

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22 June, 2018
Posted by Lauren Quiroz

The Introduction of IGTV: The Next Generation of Video

Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]

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03 February, 2017
Posted by Devon Rosenberry

Ready, Set, AdBlitz: Super Bowl Ads Go Early and Digital

When it comes to the Super Bowl, football may come first, but the commercials are a very close second. In fact, once the Super Bowl is over, ads dominate the majority of the post-game conversation. So, where can you watch all the commercials you missed during the Game Day party? Well, YouTube of course. Over the […]

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25 May, 2016
Posted by Earl Hwang

The Top 3 Things To Know About Vertical Video

Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously.  User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well.  Growing adoption across live video content platforms (Snapchat […]

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