PMG’s George Popstefanov recently shared his thoughts with MediaPost on how to navigate digital transparency. “If we expect the industry at large to be transparent, we need to start by nurturing it from within,” said George. To read more of his insights check out the full article.
Y’all it’s happening. Ad blocking is coming to a network carrier near you! Well, that is if you live in the UK or Italy. The mobile company Three announced this week that they are planning to block all ads via a new technology that will be deployed at the network carrier level. You may be […]
If you’re at a digital shop focused primarily on driving performance, you may find yourself forgetting the brand identity of the clients’ ads your serving. While this may sound blasphemous, don’t be so quick to judge. It’s easy to look past the image of a client when your KPI is to sell sell sell. Most […]
After graduating from Texas Tech University, I immediately entered the professional workforce focused on a career in advertising. After all, it was my major in college, and it was my desired career path since taking an advertising class during my senior year of high school. With my job history spanning across print, radio, television and even the outdoor sides of advertising, I can […]