• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

Tag: display advertising

December 11, 2020
Posted by Abby Long

PMG Named to AdExchanger’s 2020 Programmatic Power Player List

AdExchanger named PMG to its inaugural Programmatic Power Players List this year, a guidebook that recognizes the leading agencies, strategic partners, and solution providers in the marketing technology industry. From data providers, DSPs and SSPs, and DCO platforms, this list of 60 companies spans the entirety of the programmatic advertising landscape.  The 2020 Programmatic Power […]

Read
November 09, 2017
Posted by Lauren Resnick

Amazon Marketing Services: Making the Most Out of What You Have

Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]

Read
January 30, 2017
Posted by Kyle Knox

4 Programmatic Trends to Watch in 2017

  Header Bidding Advances Will Change The Party This programmatic technique of more instantaneous* auctions will continue to be good news for both publishers and advertisers (buyers) in 2017. Aside from the wins in inventory availability for buyers, publishers are seeing associated revenues soar as bids get pushed up in the process. These benefits are […]

Read
March 27, 2015
Posted by Cristina Freeman

Programmatic Buying: You Get What You Pay For

A lot of advertisers associate programmatic buying to high scale, low CPM inventory and pressure their programmatic partners to reach their campaign’s goal at the lowest CPM as possible. If you are part of the group of advertisers that think this way, please continue reading this blog post; I promise to be eye opening.

Read
October 06, 2014
Posted by Dustin Engel

Facebook’s Atlas (Re)Launch and 6 Key Points to Consider

You may have seen yesterday that Facebook brought Atlas out of the skunk works to reemerge as a revamped competitor in the digital ad delivery space.  As this conveniently surfaced during Adweek, there will no doubt be momentum on this for a couple of reasons. We digital marketing dinosaurs remember fondly Atlas’ heyday as a […]

Read
March 25, 2014
Posted by Cristina Freeman

Continue to Challenge the Effectiveness of Programmatic Buying + Staffing

There are many ways to better leverage programmatic platforms, data providers and technologies to enhance results for active campaigns.  One of the key components of buying programmatically is control. As margins get tighter and some agencies and advertisers shift away from managed service relationships and onto trading desk, needs change.  Teams change.  This is important […]

Read

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.