Tag: display advertising
4 Programmatic Trends to Watch in 2017
Header Bidding Advances Will Change The Party This programmatic technique of more instantaneous* auctions will continue to be good news for both publishers and advertisers (buyers) in 2017. Aside from the wins in inventory availability for buyers, publishers are seeing associated revenues soar as bids get pushed up in the process. These benefits are […]
Programmatic Buying: You Get What You Pay For
A lot of advertisers associate programmatic buying to high scale, low CPM inventory and pressure their programmatic partners to reach their campaign’s goal at the lowest CPM as possible. If you are part of the group of advertisers that think this way, please continue reading this blog post; I promise to be eye opening.
Facebook’s Atlas (Re)Launch and 6 Key Points to Consider
You may have seen yesterday that Facebook brought Atlas out of the skunk works to reemerge as a revamped competitor in the digital ad delivery space. As this conveniently surfaced during Adweek, there will no doubt be momentum on this for a couple of reasons. We digital marketing dinosaurs remember fondly Atlas’ heyday as a […]
There are many ways to better leverage programmatic platforms, data providers and technologies to enhance results for active campaigns. One of the key components of buying programmatically is control. As margins get tighter and some agencies and advertisers shift away from managed service relationships and onto trading desk, needs change. Teams change. This is important […]
