NEW PMG PAPER
The increase in public discussions around diversity over the last few years signifies progress. Companies are beginning to grasp just how impactful a diverse workplace can be. It’s not just a “nice-to-have,” it’s an indisputable business decision that drives success for the employees, and ultimately, long-term business growth. It makes sense because as the consumer […]
The YouTube Black Summit set the stage by challenging attendees to consider whether their diversity initiatives achieve reach or relevance. Too often, campaigns “tokenize” the Black community by calling a campaign diverse because an ad includes one brown face in the content. Yet, we believe campaigns often fail to tailor messaging to the Black community […]
Rainbow-print Nikes. Glitter-bolt Chuck Taylors. Cake batter milkshakes with rainbow glitter sprinkles?! The creativity from brands ahead of this year’s Pride Month was downright delicious, but it’s not only consumer brands hoisting the colors high. A quick scroll through LinkedIn will show agencies, tech companies, publishers, even real estate conglomerates using their logo as a […]
PMG is proud to join The 3% Movement as a founding agency member of the 3% Pledge for Pay Equity. The initiative reflects PMG’s ongoing commitment to transparency, pay equity and closing the wage gap in the advertising industry. Originally created to raise the number of female Creative Directors in advertising from 3% to 50%, […]
Last October, I had the awesome opportunity to attend the AIGA Design Conference in Minneapolis, Minnesota. It was my first time attending an AIGA conference and after three wonderful days, I came back to Fort Worth incredibly inspired. So much so, that I finally became a supporting member of AIGA. But I knew that wasn’t […]
Today is International Women’s Day, and the last time we checked, women make up 50.8% of the world’s total population (fun fact: that extra .8% is Beyoncé!). However, according to Ad Age, “across industries, women hold 23% of leadership posts at U.S. businesses, up from 21% a year earlier.” While that’s an increase from years […]