Tag: DSPs
24 April, 2018
Understanding the Basics of Programmatic Advertising
In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]
20 July, 2015
Time to Get Native!
It’s hard to have a conversation about new display inventory outlets without mentioning native. With all of the growth and advancements currently being made within the native space, it only makes sense to get familiarized with the process and upcoming initiatives happening within native. As with many “buzz” terms in the display realm, native has […]
