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Tag: DSPs

January 10, 2019
Posted by Abby Bollinger and jason.porras

The Nitty-Gritty of Programmatic Trading

In this second piece of our 3-part series on Programmatic Advertising, we build on the basics covered on Part 1 and dive deeper into how the bidding process works and the role machines and people, or “traders”, play in running and optimizing programmatic campaigns. Suggested Reading: Understanding the Basics of Programmatic Advertising As mentioned in […]

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April 24, 2018
Posted by jason.porras

Understanding the Basics of Programmatic Advertising

In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]

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July 20, 2015
Posted by Maddie Marney

Time to Get Native!

It’s hard to have a conversation about new display inventory outlets without mentioning native. With all of the growth and advancements currently being made within the native space, it only makes sense to get familiarized with the process and upcoming initiatives happening within native. As with many “buzz” terms in the display realm, native has […]

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