NEW PMG PAPER
In this second piece of our 3-part series on Programmatic Advertising, we build on the basics covered on Part 1 and dive deeper into how the bidding process works and the role machines and people, or “traders”, play in running and optimizing programmatic campaigns. Suggested Reading: Understanding the Basics of Programmatic Advertising As mentioned in […]
In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future. So let’s start from the beginning. What the heck is programmatic advertising all about? Simply stated, programmatic […]
It’s hard to have a conversation about new display inventory outlets without mentioning native. With all of the growth and advancements currently being made within the native space, it only makes sense to get familiarized with the process and upcoming initiatives happening within native. As with many “buzz” terms in the display realm, native has […]