Tag: e-commerce
An In-Depth Look at Japan’s Performance Marketing Trends
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
Who are China’s E-Commerce Titans?
With PMG actively running global client campaigns in over 50 countries, we want to dive into China’s powerful E-Commerce titans while exploring how brands can strategically research and enter the market. China’s E-Commerce industry values at 1.4 trillion yuan with 25% expected growth by 2020. It also accounts for 40% of global E-Commerce sales and […]
Amazon Marketing Services: Making the Most Out of What You Have
Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]
3 Steps to Better Dashboards
Let’s be honest, insatiable obsession with dashboards can be overwhelming for analysts across e-commerce or traditional business. We all have witnessed pages of never ending graphs, charts, and tables that seem to bring more questions than answers and deliver sleepless nights at the computer keyboard. To alleviate the pain, here are my top 3 tips […]
