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Tag: e-commerce

June 24, 2019
Posted by David Gong

Natalee Geldert Shares Thoughts on Promise of Amazon’s IMDb TV

Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]

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September 10, 2018
Posted by Abby Long

Navigating the Amazon Ecosystem

Now known as the second company in history to reach a $1 trillion valuation, and thus, fortifying its place as one of the most valuable brands in the world, Amazon is the leading online retailer with net sales amounting to over $175 billion just last year. While the majority of Amazon’s revenues are made through […]

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April 17, 2018
Posted by Abby Long and Lauren Resnick

An In-Depth Look at Japan’s Performance Marketing Trends

In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]

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February 21, 2018
Posted by Luoman Huang

Who are China’s E-Commerce Titans?

With PMG actively running global client campaigns in over 50 countries, we want to dive into China’s powerful E-Commerce titans while exploring how brands can strategically research and enter the market. China’s E-Commerce industry values at 1.4 trillion yuan with 25% expected growth by 2020. It also accounts for 40% of global E-Commerce sales and […]

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November 09, 2017
Posted by Lauren Resnick

Amazon Marketing Services: Making the Most Out of What You Have

Editor’s Note: This is Part 3 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 2 – Marketing in the Amazon Era When it comes to researching and purchasing products online, a 2016 Bloomreach study discovered that over 55% of consumers first turn to Amazon when looking for products […]

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September 17, 2014
Posted by Val Karkauskas

3 Steps to Better Dashboards

Let’s be honest, insatiable obsession with dashboards can be overwhelming for analysts across e-commerce or traditional business. We all have witnessed pages of never ending graphs, charts, and tables that seem to bring more questions than answers and deliver sleepless nights at the computer keyboard. To alleviate the pain, here are my top 3 tips […]

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