COVID-19
As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]
Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]
Instagram discovered a new revenue stream, and on March 19, 2019, rolled out its latest shopping feature: Checkout. The process of discovery has been the core of the Instagram experience since its conception. And as a result, platform users are people who want to explore, get inspired, and find new products from the brands they […]
“Amazon is not your compassionate, conscience-driven engine for general social good. It is an admirably dogged force for growth which has mercilessly ripped out the premiums charged by a range of categories from publishing, to groceries, to entertainment, much to the delight of their customers. Many of the brands staggering in the wake of this […]
Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
The potential of making money on Snapchat is real: the app is FULL of millennials and the perfect platform to use for brand awareness right now. During the Super Bowl, several larger companies laid down more than $1 million to have their ads within the Live SB stories. Besides being super and ridiculously expensive, the current […]
Over the past year, PMG has helped several clients migrate from one ecommerce platform to another. This happens all the time: a business starts small, and, as they grow, they find themselves outpacing their platform. It’s time to move, but moving is disruptive, work intensive, and generally a pain. A migration comes with many challenges […]