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COVID-19

Updates &
Industry Insights

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Tag: ecommerce

April 29, 2020
Posted by Earl Hwang, Amanda Parker, Ashley Homsher, Cristina Freeman, Mariana Andersen Diaz, Nick Drabicky and Parks Blackwell

Considerations for Reengaging New Online Customers

With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]

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April 17, 2020
Posted by Abby Long

COVID-19 Crisis: Understanding The Great Lockdown

Another WFH week down, many more to go.  In today’s COVID-19 briefing, I’m taking a closer look at:  The U.S. economy Newfound challenges for commerce Earnings and the new ways of doing business Every week, I end Friday pondering two things. One, the optimist in me insists that there’s no way the news next week […]

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April 10, 2020
Posted by Abby Long

Ecommerce Activation Strategies to Bolster Liquidity

Each passing day physical storefronts remain closed, seasonal products depreciate further on warehouse shelves. Retailers must act quickly to convert an abundance of inventory into cash, and because of the shift of demand to ecommerce, formulating a digital media plan is Step 1. In PMG’s latest POV, we outline how brands can take immediate action […]

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April 06, 2020
Posted by Abby Long

COVID-19 Crisis: Quibi Launches During a Pandemic & More Top Insights

Another weekend of bread baking and social distancing has come and gone. I hope you spent time doing something you truly enjoy and were able to head outside for some fresh air. In today’s briefing, we’ve rounded up the news and developments you might have missed over the weekend.  Weekend in Review International Headlines Advertising […]

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April 03, 2020
Posted by Abby Long

COVID-19 Crisis: The Challenges Continue to Mount

We made it to another Friday. I hope you have a quiet weekend ahead — just a few more hours between you and season three of ‘Ozark’ on Netflix. See you back on Monday with a round-up of what you might have missed from the weekend.  Week in Review This week was another seven days […]

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August 28, 2019
Posted by David Gong

PMG Shares Thoughts About Rumored Amazon Data Clean Room

Yesterday, AdExchanger reported that Amazon is testing a data “clean room” to give advertisers greater access to audience information and campaign analytics that help them maintain consumer data privacy. News of the closed beta was picked up today in Marketing Dive and Chain Store Age, and PMG’s CEO George Popstefanov shared his thoughts on how […]

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July 17, 2019
Posted by Abby Long

Price Glomski Speaks on NPR’s Marketplace Podcast Ahead of Amazon Prime Day

As 2019 Amazon Prime Day(s) heated up, PMG’s Price Glomski spoke to NPR’s Marketplace Podcast team about Amazon’s affiliate program. With dozens, if not hundreds, of Amazon buying guides shared by publishers and influencers each year, many people may be surprised to learn that a lot of those recommenders make commissions off of what a […]

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July 08, 2019
Posted by Melissa Lackey

What’s New with Google Shopping?

Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]

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July 03, 2019
Posted by Leyla Foschi

The Instagram Checkout Shopping Feature

Instagram discovered a new revenue stream, and on March 19, 2019, rolled out its latest shopping feature: Checkout. The process of discovery has been the core of the Instagram experience since its conception. And as a result, platform users are people who want to explore, get inspired, and find new products from the brands they […]

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July 01, 2019
Posted by Price Glomski

4 Considerations for the National Brand and Long-Term Amazon Opportunity

“Amazon is not your compassionate, conscience-driven engine for general social good. It is an admirably dogged force for growth which has mercilessly ripped out the premiums charged by a range of categories from publishing, to groceries, to entertainment, much to the delight of their customers. Many of the brands staggering in the wake of this […]

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