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News and Insights

Tag: Economy

21 March, 2018
Posted by Abby Long

Why We Love Texas

In tandem with our year-long series committed to exploring global market trends and international economies, we’ve dedicated some time and energy to the region we are particularly fond of — Texas. Planting our roots in the heart of Fort Worth, Texas seven years ago, PMG has partnered with some incredible Texas-based brands like The Container […]

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03 March, 2014
Posted by Kinzi Beckham

Targeting Luxury vs Economy Consumers

As an advertiser, would you speak to a luxury consumer in the same way as an economy consumer? Probably not, and we’re here to explain why. In this installment of the PMG Brain Room, Kinzi Beckham gives you the lowdown on the marketing differences for economy and luxury consumers, covering everything from ad copy and […]

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