To provide a better experience for consumers, the AMP Project was developed in 2016 as a collective effort between thousands of developers and publishers to create websites and ads that are fast, engaging, and high-performing. And now, due to the project’s phenomenal success, Google Developers are extending the open-source frameworks’ capabilities and formats to enable […]
Holiday season is just around the corner. At this time of year the most successful brands in the world are looking to reach new customers, more efficiently, across various platforms. If Gmail Ads (aka Google Sponsored Promotions or GSPs) are in your arsenal this season and you’re a newbie, be sure to double check the following […]
With the (rapidly) approaching holiday season, many brands are looking for ways to diversify their messaging portfolio. Gmail Sponsored Promotions (GSP for short) are a highly interactive addition to any brand’s messaging strategy. In this post, I’ll help you understand the gist of what GSP ads look like and what they can do. What […]