In a roundup of expert commentary, PMG’s Katie Anderson recently shared her thoughts with AdExchanger about email being a potential solution for advertisers looking to replace third-party cookies as an online identifier. The article highlighted the fact that several solutions from The Trade Desk, LiveRamp, and the IAB use email in their respective technology foundations. […]
Holiday season is just around the corner. At this time of year the most successful brands in the world are looking to reach new customers, more efficiently, across various platforms. If Gmail Ads (aka Google Sponsored Promotions or GSPs) are in your arsenal this season and you’re a newbie, be sure to double check the following […]
E-mail messaging now exceeds telephone traffic and is the dominant form of business communication. Don’t you wish that every person who received a new e-mail account had to agree to follow certain rules to use it? There are certain standards expected for e-mail use and below are just a few to keep in mind when […]