COVID-19
PMG is providing near-daily briefings to track the novel coronavirus outbreak and its impact on the economy and business world for our customers. The briefing for May 29th, 2020 was sent to PMG customers this morning, and can be found below. Despite the holiday, it was a long week for more reasons than one. We’ll […]
So what is it? Quibi, founded by entertainment industry legend Jeffrey Katzenberg and seasoned tech executive Meg Whitman, is a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your phone. The name is a mash-up of the words “quick” and “bites,” a nod to the fact that episodes of Quibi shows will […]
If social distancing has taught us one thing, it is that we don’t have to do it alone. In fact, the internet has brought us together in ways we never considered, showcasing the heart of humanity during our toughest moments. From Zoom birthday parties to virtual happy hours, the digital world has created this collective […]
If you haven’t heard of Twitch, you’re already behind. The multi-million viewer-per-day platform is by far the most prominent online location for livestreamers to share their screens and stories at no cost to the viewer. Launched in 2011, the platform quickly gained traction during its first few years and was soon bought by Amazon in […]
Celebrities have always had power. Traditionally, their power was solely linked to how much cash they generated for their studio. Nowadays, celebrities can offer the reach and engagement of their unique fandoms through their social presence. Thanks to digital marketers, their power can be tracked and harnessed. Let’s take a look at the cyclical nature […]