To preface, this article is not a ‘How To’ or a ‘101’ on Etsy Promoted Listings. I won’t spend time explaining how to get started, what an impression is or how to set a custom bid. It’s not that these questions aren’t important, but there are several blog posts and help articles that are available to take your through this process (pop down to the end for a list of resources). This post, on the other hand, is a collection of thoughts and suggestions that I gathered as I launched and optimized Promoted Listings for my (talented and wonderful) wife’s Etsy shop. If you haven’t clicked through yet, she is a painter. And a pretty amazing one at that.