23 August, 2016
The Future of Expanded Text Ads
The paid search world is buzzing about Expanded Text Ads (ETA’s). We’ve written about them several times, but to provide some background, expanded text ads allow advertisers to use more characters (30-30-80) than standard text ads (25-35-35), and therefore, take up more valuable real-estate on SERP’s. The idea, according to Google, is that in a mobile-first […]
24 May, 2016
Google Announces Expanded Text Ads
What’s Changing? Google has just announced a new Expanded Text Ad beta, which allows advertisers to extend the length of the copy in their ads. The final specs are as listed below with a screenshot of the implementation to the right: Headline 1: 30 characters Headline 2: 30 characters Description Line: 80 characters. The description […]
