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Tag: experiential

October 29, 2019
Posted by Nadia Ciccotelli

Athleta Event Activations: Rule Breakers and Camp Romper

PMG and Athleta partnered with BDG Group as the official athletic sponsor of an event-packed weekend of Bustle’s Rule Breakers and Romper’s Camp Romper at Prospect Park in Brooklyn, New York on September 21st and 22nd. Bustle’s Rule Breakers Bustle held its second annual Rule Breakers event on September 21st, a festival focused on females […]

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October 24, 2019
Posted by David Gong

PMG & Old Navy Nominated for Multiple Awards

PMG and Old Navy continue to receive industry recognition for the brand’s creative and impactful campaign during International Women’s Day, #SKYSTHELIMIT. It is now a finalist in Digiday‘s Modern Retail Awards as well as The Drum’s Social Buzz Awards. The campaign is nominated in the Best Experiential Campaign category in the Modern Retail Awards competition, […]

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March 20, 2019
Posted by Ting Zheng and Lauren Resnick

Stand Out or Sit Down at SXSW: 4 Takeaways from SXSW

Austin was recently abuzz as media partners and marketers made the annual trip to South by Southwest showcasing the latest in music, film, and interactive exhibitions. But it’s not just a culture fest; above all else, SXSW has become an event igniting yearlong conversations on tech and innovation. The roundup below shows off the latest […]

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October 16, 2017
Posted by Katie Friedman and Aaron Elkins

Augmented Reality: The Next Frontier

The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]

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