Tired of waiting around to get relevant data for your standard A/B tests? At PMG we recently created and tested a new way to get statistically actionable insights. This type of testing not only cuts the time out of ad testing, but also allows you to test at least 5 different elements at one time so you can know where to go next.
The search world is not much different from real life. You start off at age zero, you learn how to crawl, and eventually grow up to be self-sufficient. We all got there by testing what worked and what didn’t. So…come on, if you did this for yourself, you should do it for your paid search campaigns too! This is why Google created AdWords Controlled Experiments (ACE).