With the holidays fast approaching, Facebook is gearing up for the giving season by bulking up its ad offerings. With everything from new video capabilities to e-commerce features, Facebook is attempting to define itself as a full funnel marketing channel. What’s new on the e-commerce front? Canvas – This is a new feature in testing that […]
Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]
For the millionth time, we know that “2015 is the year of video.” Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]
One of the biggest questions recently has been the plan for FBX. Rumors had circulated that Facebook was no longer nurturing and updating the program as advertisers, agencies and ad networks gained the ability to run ads direct through Facebook Marketplace. The question then became – why go find an FBX partner?
I’m going to keep this as simple as possible, since the social media ad space is already getting a little cluttered (If you’ve already been running ads within social, then you know what I’m talking about). Facebook has launched a major change to their ad structure that will give significantly more control over campaigns and […]