NEW PMG PAPER
Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]
On April 12th and 13th, Facebook held their F8 developers conference and unveiled a variety of products such as chat bots and updates to Messenger, a design for a 3D-360 camera called Surround 360, and the ability to share quoted text directly to Facebook. Below I touch on some of the impressive tools and features that Facebook discussed […]
Last Monday, we discussed in simple terms what the new Facebook Newsfeed algorithm did to brands and their content. Now that you all have been used to the analytic fallout that occurred over the past few weeks, it is now time to get up and start doing something about it. Like before, less does not […]
It is not the end of the world. We as digital marketers experience platform updates frequently, so there is no need to fret. The new update simply does not let lazy content sift their way into Facebook Newsfeeds anymore. A way of cleaning up the user experience, the new algorithm will prioritize news and current […]