Tag: Facebook
ICYMI: Amazon Aversion and Facebook Faithfulness
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
‘It’s All Social’ – Updates from Q1 2018
From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]
This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]
Our Thoughts on Facebook’s User Privacy Scandal
We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. The recent Facebook privacy scandal brought quite the limelight to the platform and advertisers that use it, […]
Exploring the Current Shoppable Media Opportunities
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
ICYMI: Influencers, Facebook Watch, Online All-Stars
With the first month of 2018 already in the books, we’re rounding up PMG’s news mentions in January. With commentary from two of our social gurus and a huge honor for our founder and CEO, don’t miss where we’ve landed in the news below. YouTube Regulations Could Prompt Microinfluencers to Migrate PMG’s Director of Social Media […]
Mastering Social Dynamic Ads (DPAs)
Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]
How Facebook is Keeping Users In-App and Online
A few years ago, Facebook introduced the Facebook Phone. Remember it? Yeah, me neither. While the phone was a flop, it was a peek into the way Facebook is now approaching its family of apps: a single entry point into all web activity. In the last few years, Facebook has made acquisitions and released new […]
Facebook Messenger Ads: What You Need to Know
The rollout the of Facebook Messenger ads objective in late September is nothing short of groundbreaking for the advertising world. In this post, we’ll touch on the gravity of the new targeting objective and how brands can leverage this new feature in attaining their paid digital goals. We also dive into some practical application of […]
Making the Case For Manual Bidding
Detailed targeting + effective placements + great copy + engaging creative = the perfect social campaign. By working closely with our client’s social teams, PMG effectively manages all of these. But there’s one invisible variable in this equation that is often forgotten: bidding. Budgets are easy to change and understand, but bidding can be much […]
