Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]
Facebook recently joined other tech giants like Google and Amazon in entering the home smart device market. On October 8th, Facebook dropped the big news on its site and announced its latest product creation: Portal and Portal+. Portal and Portal+ Both Portal and Portal+ are equipped with a large screen display and an AI-powered camera […]
Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
Following the controversy surrounding foreign interference on Facebook during the 2016 elections, there has been a call-to-action for Facebook to increase transparency and accountability across its social networks. In response to public criticism of data misuse and dark posts, Facebook has announced the implementation of new features, that will allow for an: Increase in accountability […]
Last week a few developers spent the week at F8, the Facebook Developer Conference in San Jose, in the interest of hearing about security updates with all the Cambridge Analytica stuff going on, along with hearing new updates about the apps under the Facebook umbrella. While Facebook announced some interesting new features during keynotes, like […]
I may not know how to code, but Facebook’s F8 did not disappoint. With a number of new updates and promising new privacy measures, Facebook had a strong show at their annual developer conference. As a marketer, here were the key updates that stood out to me: Data Security, Privacy & Fake News This topic […]
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]
This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]