COVID-19
I hope you had a refreshing few days watching Hamilton and illegal fireworks. It’s a slower week than normal on the world stage, so let’s jump in. The second lockdown Markets rollercoaster The week ahead The second lockdown The cat’s out of the bag and America is facing an unanticipated surge in cases, and likely […]
PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]
In an unprecedented move, Facebook’s now-infamous leak resulted in the public getting front-row seats to a weekly internal Q&A at the social media titan last week. There was a lot to unpack in both the audio leak from July and the livestream, but at a high level, here’s what I found most interesting and took […]
That is the question AdExchanger tries to answer today through a round-up story with insights from various industry experts, including PMG’s Carly Carson. Earlier this week, Facebook launched the latest products in its Portal hardware suite, including TV streaming sticks, an 8-inch Portal, and an improved 10-inch model). The products go a long way to […]
With Facebook seemingly in the news daily about its actions and plans around ad targeting and data privacy, it was inevitable that insiders would start to speculate about any potential draft faced by Instagram, given how closely linked the two platforms are. AdExchanger has published a story about what might happen with Instagram and called […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]
Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]
PMG’s Carly Carson and Katie Friedman hopped on the “Tidying Up” bandwagon and broke down how to tidy up your social accounts with Entrepreneur. According to Carson and Friedman, the KonMari method can reduce your device bloat and in turn help lower your stress. To properly ‘Marie Kondo’ your phone you’ll need to go through […]
Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]