Tag: Facebook
A few weeks ago, Facebook quietly introduced a new capability within Custom Audiences from Customer Lists, lifetime-value-based lookalikes. I won’t be going into detail on how to use LTV audiences—rather, I think it’s important to consider what this tells us about the direction of digital media. But if you’re interested in learning how to use […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
How Journalists Plan to Shape the Digital Landscape
Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Earlier this spring, Facebook announced the launch of Facebook Ads Manager for Excel, or FAME. So far, I haven’t seen a lot of conversation about this tool, which is a shame, as the tool itself has a lot to offer almost any social marketing team. FAME is a great starting point for automating routine reports, although it’s […]
Facebook Rolls Out New Ad Format: Collection
Starting today, Facebook is rolling out Collection, a shoppable feed ad that features a collection of products in a mobile shopping experience. Four product images are shown below a multi-product image or video that will drive users to a full-screen takeover. When a user clicks on one of the four product images in the News […]
Facebook Fake News
There’s been some controversy over Facebook’s responsibility in content that is shared within their newsfeed. Do they serve as merely a platform to distribute information or do they have a greater duty in ensuring what is shared is accurate? This conversation has been going on for quite some time but the issue was amplified during […]
Linked Canvas & Other Canvas Enhancements
According to Facebook, the equivalent of 150 years have been spent viewing content in Canvas on Facebook. As more brands use Canvas tell their stories, Facebook has rolled out new capabilities to ease the creation process and make the unit more engaging. One if the hesitations we tend to see from brands is that Canvases appear […]
Facebook Introduces Local Dynamic Product Ads (DAR)
Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]
Introducing Facebook’s New App Lifestage
Facebook recently launched a new standalone iOS app called Lifestage, specifically for teens, where users create video-only profiles. Users are asked to answer questions about their likes, dislikes, best friend, etc. to fill their profile, but the questions are “answered” with video instead of text. While it aligns with Facebook’s video-first approach, the app isn’t meant for everyone. In […]
