One of the biggest questions recently has been the plan for FBX. Rumors had circulated that Facebook was no longer nurturing and updating the program as advertisers, agencies and ad networks gained the ability to run ads direct through Facebook Marketplace. The question then became – why go find an FBX partner?
Retailers with a lot of merchandise can now zero in on consumers. Product Ads can showcase more products and discover more relevant products. Facebook is calling dynamic product ads “a solution designed to help businesses promote multiple products, or their entire catalogs, across all the devices their customers use: phones, tablets and desktop computers.” Entire […]