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News and Insights

Tag: fraud

July 27, 2015
Posted by Molly Morrison Skinner

5 Steps You Can Take Today to Fight Ad Fraud on Your Campaigns

There has been a ton of buzz over fraud the past year in display, and it really hasn’t gone away. People know all the stats, and they know it’s a big deal, but most people still don’t know how to combat this problem. White Ops has stated that advertisers will lose $6.3B this year due […]

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March 27, 2015
Posted by Cristina Freeman

Programmatic Buying: You Get What You Pay For

A lot of advertisers associate programmatic buying to high scale, low CPM inventory and pressure their programmatic partners to reach their campaign’s goal at the lowest CPM as possible. If you are part of the group of advertisers that think this way, please continue reading this blog post; I promise to be eye opening.

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