Tag: fraud
There has been a ton of buzz over fraud the past year in display, and it really hasn’t gone away. People know all the stats, and they know it’s a big deal, but most people still don’t know how to combat this problem. White Ops has stated that advertisers will lose $6.3B this year due […]
27 March, 2015
Programmatic Buying: You Get What You Pay For
A lot of advertisers associate programmatic buying to high scale, low CPM inventory and pressure their programmatic partners to reach their campaign’s goal at the lowest CPM as possible. If you are part of the group of advertisers that think this way, please continue reading this blog post; I promise to be eye opening.
