07 February, 2019
Aspirin, Kleenex, Ziploc, Band-Aid, ChapStick, Escalator, and Xerox. These are all brands that have become victims of genericization, and have either lost their trademarks legally or have become interchangeable with the product the brand is selling, rendering a trademark invalid if a lawsuit were to be filed. Known as a generic trademark (or proprietary eponym) […]