Snapchat recently rolled out a self service platform for individuals and companies to design, upload and host their own paid, geo-fenced filters. Power to the people! PMG was at the forefront of this release and tested the product soon after the launch. The 4-step setup is quite simple, as can be seen outlined below: Step 1 – […]
Nowadays, when everything seems to be distributed or communicated with a global scale in mind, it can sometimes be difficult to remember the importance of localization. At PMG, we have a wide variety of clients that we service. All have their own needs, some only doing business in the United States, and others across all […]
Talk to any advertising network or vendor about their mobile geotargeting capabilities, and you’d think they are an offshoot of the NSA in knowing where everyone is at any time. In reality, and unfortunately, they are more like Keystone Kops when it comes to accuracy and precision of their targeting.