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Tag: global marketing

January 16, 2020
Posted by David Gong

Tips for Marketing Around Lunar New Year

Editor’s Note: New developments about the Wuhan Coronavirus have put many consumers on edge, with millions essentially quarantined in place. As with any health crisis, marketers should be sensitive to the situation. On January 25th, approximately 1.5 billion people around the world will celebrate the Lunar New Year, sometimes known as the Chinese New Year. […]

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January 07, 2020
Posted by Abby Long

Game On — PMG’s Latest Paper is Here

Video games have gone mainstream. Is your brand ready?  The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of […]

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January 01, 2020
Posted by Brent Aydon

Localizing Content For B2B Brands

Ad buys on a global scale presents interesting opportunities and challenges for many of our brand partners. While many understand the importance of scaling their business outside of U.S. markets, it isn’t as easy as tossing your Google Ads copy into Google Translate and switching language targeting settings. Content and context are important criteria that […]

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July 02, 2019
Posted by Grant Weber

So What Does It Take To Get On A Can Of Coca-Cola?

On a dusty shelf in my childhood basement is a row of Wheaties boxes. My dad has been collecting them ever since he was a kid. The signature orange package sporting famous faces and teams have done nothing but fade since I’ve been alive, and yet there is no conversation that gets us any closer […]

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October 04, 2018
Posted by Lauren Resnick and Brian Edwards

German Market Trends

Let’s take a journey to Germany and dive into the incredible culture, consumer behavior and growing economic trends that this prospering country holds. In this installment of our global market series, we’re uncovering how Germany, Europe’s largest economy, is a thriving market with great potential for new to market brands. Largest Market, Largest Opportunity With […]

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September 26, 2018
Posted by John Greer

Getting Started with Digital Marketing in India

Numbers in India tend to be big, from cricket matches which can draw hundreds of millions of viewers, tickets sold to Bollywood films in the billions, or the world’s second largest population of over 1.3 billion people. Maybe this is fitting from the region that invented our modern number system. India is an enormous market […]

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September 05, 2018
Posted by Abby Long

6 Things Marketers Need to Know About Canadians

Affectionately called the Great White North, Canada is known for many things but more notably, maple syrup, hockey, and the honorable prime minister, Justin Trudeau. With a robust $1.53 trillion GDP, the most important industries in the country are logging and oil with its sizable manufacturing sector responsible for contributing products to the global automobile, […]

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June 07, 2018
Posted by Edward Grice

Strategizing Beyond Media During Global Events

There are very few truly global events that captivate an audience on a scale of the FIFA World Cup. The recent Royal Wedding is believed to have had more than 2 billion people tune in from around the world (and even the International Space Station). 2017’s Super Bowl had 111 million viewers and 2014’s World […]

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April 17, 2018
Posted by Abby Long and Lauren Resnick

An In-Depth Look at Japan’s Performance Marketing Trends

In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]

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February 21, 2018
Posted by Luoman Huang

Who are China’s E-Commerce Titans?

With PMG actively running global client campaigns in over 50 countries, we want to dive into China’s powerful E-Commerce titans while exploring how brands can strategically research and enter the market. China’s E-Commerce industry values at 1.4 trillion yuan with 25% expected growth by 2020. It also accounts for 40% of global E-Commerce sales and […]

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