27 June, 2017
Google is Taking Away My Gmail Data. Should I Panic?
In a brief blog post last week, Google unveiled that “later this year” they will be changing their data collection approach for users of “consumer Gmail,” the free version of Gmail widely available since 2009. If you haven’t seen the article yet, the key bit for advertisers is buried in the second paragraph: “Consumer Gmail […]
6 November, 2014
Gmail Sponsored Promotions: A Quick Crash Course
With the (rapidly) approaching holiday season, many brands are looking for ways to diversify their messaging portfolio. Gmail Sponsored Promotions (GSP for short) are a highly interactive addition to any brand’s messaging strategy. In this post, I’ll help you understand the gist of what GSP ads look like and what they can do. What […]
