In a brief blog post last week, Google unveiled that “later this year” they will be changing their data collection approach for users of “consumer Gmail,” the free version of Gmail widely available since 2009. If you haven’t seen the article yet, the key bit for advertisers is buried in the second paragraph: “Consumer Gmail […]
Holiday season is just around the corner. At this time of year the most successful brands in the world are looking to reach new customers, more efficiently, across various platforms. If Gmail Ads (aka Google Sponsored Promotions or GSPs) are in your arsenal this season and you’re a newbie, be sure to double check the following […]
With the (rapidly) approaching holiday season, many brands are looking for ways to diversify their messaging portfolio. Gmail Sponsored Promotions (GSP for short) are a highly interactive addition to any brand’s messaging strategy. In this post, I’ll help you understand the gist of what GSP ads look like and what they can do. What […]