NEW PMG PAPER
In a brief blog post last week, Google unveiled that “later this year” they will be changing their data collection approach for users of “consumer Gmail,” the free version of Gmail widely available since 2009. If you haven’t seen the article yet, the key bit for advertisers is buried in the second paragraph: “Consumer Gmail […]
Holiday season is just around the corner. At this time of year the most successful brands in the world are looking to reach new customers, more efficiently, across various platforms. If Gmail Ads (aka Google Sponsored Promotions or GSPs) are in your arsenal this season and you’re a newbie, be sure to double check the following […]
After looking at the Gmail Advanced Search Operators, I found a really cool hidden feature with “Stars”. Gmail Stars let you mark an email as different category to signify something important to you. To get started with Stars, head to Gmail’s settings and in the General section, move down to the “stars” section. You can […]