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Tag: google ad ranking

July 12, 2017
Posted by Katie Friedman

How Journalists Plan to Shape the Digital Landscape

Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]

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December 18, 2013
Posted by Carlos Navarro

How Google is Using Ad Extensions to Calculate Ad Rank

It’s a given, when searching for products or information on Google, we are all looking for the most relevant results to our search, and Google wants to provide us with that. Having a well-written ad copy is an excellent start, however, ad extensions play a huge role when it comes to being relevant. Sitelink extensions […]

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