This summer, Google took the (advertising) world by surprise after announcing the company would delay its plans to phase out third-party cookies until late 2023. This week, Google provided an update on the progress being made across several Google Privacy Sandbox initiatives, including what the phase-out process will look like in the years to come. […]
Nat Ives, the editor of CMO Today at The Wall Street Journal, recently spoke with PMG’s Justin Scarborough about Google’s plans to end support of third-party cookies on Chrome, and its impact for advertisers. His story detailed concerns from the ad industry’s trade groups — the Association of National Advertisers and the 4A’s — and […]
To many, Google dropped a bomb today when it announced that it plans to phase out support for third-party cookies in Chrome over the next couple of years. The decision will enable the company to enhance privacy on the web, and no doubt was driven by increased consumer demands and expectations around the use and […]
If you find yourself wondering why there is now a pesky card appearing in your Google Chrome, chances are you were opted into a Google Experiment called Tab Hover Cards. This experiment shows a preview of the information on the page in the same pop-up as a tooltip previously. The only issue with this new […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
If you search Google Images ‘mobile device market share,’ you’re bound to end up with a lot of outdated pie charts with dubious mentions of Nielsen and comScore. You’ll get the gist looking at the results. The market is really fragmented, and there’s not a great definition as to the actual split since new devices […]
Sometimes, you just need to multi-task. While one Adwords account is downloading a report, you are optimizing another account. Many search marketers will open different browsers for different accounts. I absolutely hate doing that. I love Google Chrome; I love the shortcuts, the interface, and the way it does not crash the whole browser if […]