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News and Insights

Tag: Google Display Network

September 02, 2015
Posted by Amanda Presley

Google Adwords Conversion Optimizer 101

Like all digital agencies, we aim to work smarter and more efficiently to deliver excellent work. When a technology comes around that may help us move towards this goal, it’s well worth it to at least test it. This is where the Adwords Conversion Optimizer comes into play. What is the Adwords Conversion Optimizer? The Google […]

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February 17, 2015
Posted by Christian Buckler

AdWords Upgraded URLs in Plain English

You may have heard some buzz about this one: Last week, Google officially launched AdWords Upgraded URLs, which will change the way we work with destination URLs in the paid search space forever. But don’t worry, dear reader! We’ll work through this one together — In about 5 minutes or less reading time, you’ll have the […]

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