Tag: Google PLAs
14 August, 2015
Google Adds Automated Bidding Options For Shopping Campaigns
Google has released a suite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.
16 April, 2015
Google Introduces Online Product Inventory Feeds
Google has introduced Online Product Inventory Feeds that allows incremental updates to price, availability and/or sale prices for specific online offers.
20 May, 2014
New Ranking System for Google’s Product Listing Ads
Google is testing yet another feature for PLAs (product listing ads). When a user searches for the top or best products within a given category, Google will render which products are the “best”. The ranking system is based upon the product star review with the 8 highest rated items. Products have always been ranked based […]
