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Tag: Google PLAs

March 30, 2018
Posted by Garrett Milliken and Kaci Lambeth

Google Shopping Actions: Retailers’ Defense Against Amazon or a New Adversary?

Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]

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July 19, 2017
Posted by Garrett Milliken

PLA-ying Around With PLA Structures

Google Shopping is becoming an ever more important piece of the Google Search landscape. From changes in SERPs to better highlight shopping to larger percentages of budgets shifting to shopping, PLAs aren’t going away anytime soon. In fact, according to industry reports, traffic and investment KPIs are trending upwards for PLAs. Shopping ads now account […]

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August 14, 2015
Posted by Jacob Herman

Google Adds Automated Bidding Options For Shopping Campaigns

Google has released a suite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.

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April 16, 2015
Posted by Jacob Herman

Google Introduces Online Product Inventory Feeds

Google has introduced Online Product Inventory Feeds that allows incremental updates to price, availability and/or sale prices for specific online offers.

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December 02, 2014
Posted by Jacob Herman

A Quick Overview of Product Ratings on Google Shopping

A Quick Overview of Product Ratings on Google Shopping. Product ratings are customer reviews for specific products that are gathered from ratings and reviews from merchants, aggregators, review sites, and users.

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May 20, 2014
Posted by Jacob Herman

New Ranking System for Google’s Product Listing Ads

Google is testing yet another feature for PLAs (product listing ads). When a user searches for the top or best products within a given category, Google will render which products are the “best”. The ranking system is based upon the product star review with the 8 highest rated items. Products have always been ranked based […]

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