Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
Google Shopping is becoming an ever more important piece of the Google Search landscape. From changes in SERPs to better highlight shopping to larger percentages of budgets shifting to shopping, PLAs aren’t going away anytime soon. In fact, according to industry reports, traffic and investment KPIs are trending upwards for PLAs. Shopping ads now account […]
Google has released a suite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.
Google has introduced Online Product Inventory Feeds that allows incremental updates to price, availability and/or sale prices for specific online offers.
A Quick Overview of Product Ratings on Google Shopping. Product ratings are customer reviews for specific products that are gathered from ratings and reviews from merchants, aggregators, review sites, and users.
Google is testing yet another feature for PLAs (product listing ads). When a user searches for the top or best products within a given category, Google will render which products are the “best”. The ranking system is based upon the product star review with the 8 highest rated items. Products have always been ranked based […]