To improve how search advertisers can best take advantage of the automated bidding strategies within Smart Bidding, Google recently announced it will be changing how bid strategies are organized for search campaigns. Moving forward, target CPA and target ROAS will be rolled into the maximize conversions and maximize conversion value bid strategies, which means that, […]
The sunsetting of average position is finally here and it’s time to ensure that your team is up to date on when the changes will happen and what your team will do. Didn’t know that Google is sunsetting average position? Check out our blog post that will tell you everything you need to know. Once […]
Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]
What does the future of SEO really look like? Is SEO going to die? Does SEO yield any valuable results? — You are probably reading this article because of one of these questions. It might feel like an uphill battle to consistently answer these questions especially when it involves discussing SEO with higher executives. Here’s […]
If you are an OTA, you probably hate Google. If you are a metasearch company, you probably hate Google. If you are a hotelier, you probably really hate Google. For the past few years, Google has slowly been chipping away at the travel industry’s profit margins. Once again, Google has rolled out new features that […]
If you’ve heard about Accelerated Mobile Pages (AMP) and are considering implementing it on your site, here are a few questions to ask yourself before making the leap. How does AMP perform vs. mobile sites in Google? So Google – for now – isn’t giving AMP a direct rankings boost. You rank in the same […]
After many rounds of testing, Google rolled out a new feature of Image Search that introduces colored filter buttons on desktop image searches. Previously they had tested this feature on mobile devices, but have since extended it to desktop searches. Now when you use image search to find a query, you will see colored buttons that […]
Today’s Google doodle celebrates the 201st birthday of Adolphe Sax, inventor of the saxophone, and also the saxotromba, saxhorn and saxtuba — that’s some nineteenth century branding right there. Google also used today to launch a massive change in search layouts and templates for users on tablet devices. For the last few years, search results […]
Ever wondered what’s trending on Google’s most popular search topics? In SEO we wonder this every day. Recently I’ve been using Google Trends to help stay ahead of the curve and discover breaking news, current events and trending search topics. Google Trends displays search volumes over time and is fairly easy to use. 10 Google […]