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As retailers look to strengthen their digital marketing game, incorporating Google’s Shopping Showcase Ads may spice up their recipe. However, for marketing teams that have not utilized Google’s Shopping Showcase Ads in the past, adding them into the mix without key knowledge may lead to a “recipe for disaster” rather than a recipe for success, […]
Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]
If you log into your Google Merchant Center account multiple times per day like I do, you may have noticed a new “Assortment” tab on the right panel. What Is It? This is a new business intelligence tool that Google is calling “The Assortment Report.” It shows you the most popular products that are missing […]
Google has rolled out a new bulk upload feature that will make Shopping Campaign management easier and faster. With bulk uploads, advertisers will have the ability to add new product groups, change or delete existing ones, and change bids all in one bulk action. For more details on using bulk uploads for Shopping Campaigns, check out […]
From PLA (Product Listing Ads) to Shopping campaigns, Google’s feed-based advertising platform has grown tremendously over the past 18 months. Increased ad real estate has yielded higher demand for advertisers but has also increased competition, making it harder to gain and maintain impression share at competitive margins. Below are a few tips that will help […]
A Quick Overview of Product Ratings on Google Shopping. Product ratings are customer reviews for specific products that are gathered from ratings and reviews from merchants, aggregators, review sites, and users.