• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

Tag: Google Shopping Campaigns

September 20, 2019
Posted by David Gong

How to Win With Google’s Shopping Showcase Ads

As retailers look to strengthen their digital marketing game, incorporating Google’s Shopping Showcase Ads may spice up their recipe. However, for marketing teams that have not utilized Google’s Shopping Showcase Ads in the past, adding them into the mix without key knowledge may lead to a “recipe for disaster” rather than a recipe for success, […]

Read
July 08, 2019
Posted by Melissa Lackey

What’s New with Google Shopping?

Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]

Read
October 01, 2015
Posted by Jacob Herman

Google Shopping Adds Product Assortment Report

If you log into your Google Merchant Center account multiple times per day like I do, you may have noticed a new “Assortment” tab on the right panel. What Is It? This is a new business intelligence tool that Google is calling “The Assortment Report.” It shows you the most popular products that are missing […]

Read
August 05, 2015
Posted by Jacob Herman

Bulk Uploads for Google Shopping Campaigns

Google has rolled out a new bulk upload feature that will make Shopping Campaign management easier and faster. With bulk uploads, advertisers will have the ability to add new product groups, change or delete existing ones, and change bids all in one bulk action. For more details on using bulk uploads for Shopping Campaigns, check out […]

Read
May 12, 2015
Posted by Carlos Navarro

5 Simple Steps to Get the Most Out of Your Shopping Campaigns

From PLA (Product Listing Ads) to Shopping campaigns, Google’s feed-based advertising platform has grown tremendously over the past 18 months. Increased ad real estate has yielded higher demand for advertisers but has also increased competition, making it harder to gain and maintain impression share at competitive margins. Below are a few tips that will help […]

Read
December 02, 2014
Posted by Jacob Herman

A Quick Overview of Product Ratings on Google Shopping

A Quick Overview of Product Ratings on Google Shopping. Product ratings are customer reviews for specific products that are gathered from ratings and reviews from merchants, aggregators, review sites, and users.

Read

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • Hindsight 2020 & Looking Ahead to 2021
  • Preparing for Streaming’s Growth & The Future of TV Buying
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.