Quick Overview In an unexpected announcement last month, Google revealed that its ‘Buy on Google’ (BoG) program, which lets retail customers purchase products from participating vendors on the Shopping tab without ever leaving the Google platform, will be moving away from its previously established commission-based model. With that, let us dive in! Background Buy on […]
Earlier this week, Google posted some big news on the Google Shopping Blog. To summarize, Google is introducing free product listings on the Google Shopping Tab and Shopping Property (shopping.google.com). Google’s President of Commerce, Bill Ready, highlighted the immediate benefits businesses might see as a result of this change for those facing economic uncertainty due […]
Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects. He stated, “Google’s ultimate objective to provide a one-stop-shop […]
Following through on its announcement in May, Google has released its new shopping service aimed at consumers. PMG’s EVP Price Glomski shared his thoughts with TotalRetail on how the new platform can serve retailers looking for alternatives to Amazon, and whether the new service’s lack of distribution will hamstring it in the longterm against the […]
Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]
Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
Walmart and Google have announced a new partnership with some interesting implications for the industry and some potential opportunities for brands to consider. First, Walmart is jumping into Google Express, Google’s home delivery service, with the most product offerings of any brand. Additionally, Walmart’s customer data will be accessible through Google so that interactions will […]
Google Shopping is becoming an ever more important piece of the Google Search landscape. From changes in SERPs to better highlight shopping to larger percentages of budgets shifting to shopping, PLAs aren’t going away anytime soon. In fact, according to industry reports, traffic and investment KPIs are trending upwards for PLAs. Shopping ads now account […]
As you may have noticed during the latter part of the past holiday season, Google was testing Merchant Promotions links on mobile Google.com Product Listing Ads (PLAs). Starting today, mobile Merchant Promotions are officially available in all live Merchant Promotions countries besides Germany. The user experience is similar to desktop with a few changes to […]
In 2015, Google began requiring Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Going forward into 2016, the requirements for GTINs will expand beyond those 50 brands to include all products with a GTIN assigned by the manufacturer. Beginning May 16th, merchants targeting Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, […]