Tag: google shopping
PLA-ying Around With PLA Structures
Google Shopping is becoming an ever more important piece of the Google Search landscape. From changes in SERPs to better highlight shopping to larger percentages of budgets shifting to shopping, PLAs aren’t going away anytime soon. In fact, according to industry reports, traffic and investment KPIs are trending upwards for PLAs. Shopping ads now account […]
Google Merchant Promotions Now Available on Mobile
As you may have noticed during the latter part of the past holiday season, Google was testing Merchant Promotions links on mobile Google.com Product Listing Ads (PLAs). Starting today, mobile Merchant Promotions are officially available in all live Merchant Promotions countries besides Germany. The user experience is similar to desktop with a few changes to […]
New GTIN Requirements for Google Shopping
In 2015, Google began requiring Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Going forward into 2016, the requirements for GTINs will expand beyond those 50 brands to include all products with a GTIN assigned by the manufacturer. Beginning May 16th, merchants targeting Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, […]
The Unpredictable Future of Predictive Search
What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]
Google Shopping Adds Product Assortment Report
If you log into your Google Merchant Center account multiple times per day like I do, you may have noticed a new “Assortment” tab on the right panel. What Is It? This is a new business intelligence tool that Google is calling “The Assortment Report.” It shows you the most popular products that are missing […]
Google Shopping Ads to Appear on YouTube
Say hello to Shopping Ads for YouTube. Google announced yesterday that in the next couple of months they will begin displaying Shopping Ads on YouTube. It will work similarly to Google Product Listing Ads seen on Google, allowing consumers to shop directly via the YouTube video. For example, let’s say you’re interested in buying a […]
Google Shopping Feed GTIN Requirement Updates
Google has announced that starting today you will be required to submit ‘gtin’ and ‘brand’ attributes for products in ‘new’ condition from a designated list of brands. You can see the list of brands here. This is a requirement for items targeting Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, […]
The Lowdown On Local Inventory Ads
Here at PMG we’re lucky enough to work with some of the biggest and coolest brands around. Along with bragging rights, this affords us the opportunity to engage in new and awesome betas with Google, Bing, & Yahoo. One of the coolest betas to come around in a while is Google’s Local Inventory Ads (LIAs). […]
Google Adds Automated Bidding Options For Shopping Campaigns
Google has released a suite of bidding strategies for Shopping campaigns. These will enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.
From PLA (Product Listing Ads) to Shopping campaigns, Google’s feed-based advertising platform has grown tremendously over the past 18 months. Increased ad real estate has yielded higher demand for advertisers but has also increased competition, making it harder to gain and maintain impression share at competitive margins. Below are a few tips that will help […]
