Tag: Google Tag Manager
There’s quite a bit of outdated information about how to integrate Google Tag Manager (GTM) and Google Analytics into a single page application. The goal here is to keep your application blissfully unaware of GTM, and, fortunately it’s pretty easy to do. So first off, fire up GTM and select your container or create one. […]
9 October, 2015
AdWords Dynamic Remarketing with Google Tag Manager
Two of the most under-utilized functions within AdWords are using custom parameters with the remarketing pixel and uploading feeds to the Business Data section. Today, I am going to explore one application of these AdWords features. With the help of Google Tag Manager (GTM), we will be using custom parameters to create dynamic text ads with a feed […]
